Back in August 2007, when you were singing along to Umbrella (ella...ella) on the radio, Chris Messina, a product designer, suggested on Twitter that "using #(pound) for groups" could be a good idea.
The reaction on Twitter? It would never be popular because it was too geeky.
Well, 15 years later, hashtags are still widely used on social networking sites, particularly Twitter, TikTok, and Instagram, which is the topic of today's discussion.
Continue reading to discover how to use Instagram hashtags to increase your following, engage your audience, and establish your brand.
What do hashtags mean?
A word, phrase, or acronym with the pound sign (#) in front of it is referred to as a hashtag. When you tap or click on a hashtag on a social media network, all of the postings on that platform that contain that hashtag are shown. Users now find it simple to categorize their material and locate certain information in the large sea of social media messages. On the most widely used social media networks, hashtags may be found, including:
Why use hashtags on Instagram?
Even if other social media sites allow for the use of hashtags, Twitter and Instagram are the ones where it matters the most. Here are just a few of the numerous advantages of utilizing hashtags on Instagram.
Extend your horizons. Hashtags give you several opportunities for exposure to a bigger audience by enabling users to find your Instagram posts, Reels, and Stories while they are browsing the app normally.
Boost involvement. Instagram posts with hashtags saw an increase in engagement of 12.6% compared to ones without. Another source claims 29%.
Develop a following. Hashtags help you gain more Instagram followers—high-quality followers with the potential to convert to customers—by allowing you to be found by specialized audiences.
Boost your brand's power. Hashtags play a part in conveying your brand voice and even developing trust, from branded hashtags that promote user-generated content to just hilarious hashtags that serve purely aesthetic objectives.
How to use Instagram hashtags
It's just as simple as adding the pound sign in front of a word or phrase to add a hashtag on Instagram! You may add hashtags to YouTube videos in the same way. Here are a few ancillary points
Make it obvious. For easy comprehension, it might be helpful to capitalize the initial letter of each word in hash tagged sentences (for instance, #findyourpassion vs.