Instagram’s popularity has increased by leaps and bounds over the past few years. This company, now owned by Facebook, allows for visual storytelling, ideal for brands and products looking to extend their reach and reputation. Whether you’re in the design and fashion world or finance and consulting, Instagram is a way to maintain loyal customers by putting your best foot forward through videos and engaging images.
But what are some tips for effective Instagram campaigns? Let’s dive into a few so you can fine tune and hone in on strategies that bring about tangible results!
First and foremost, you want to define your Instagram goals. Are you looking for followers, brand awareness, likes, comments and engagements? Traffic and conversions are also goals for many people on this platform. By setting particular goals you are able to follow your metrics and evaluate whether or not your tactics are working.
Second, you want to decide where you want to focus your time on Instagram. There are photo ads, carousel ads and stories ads. Photo ads are often best for enhancing brand awareness, while carousel ads are ideal for conversions and driving clicks. Stories ads appear between stories of friends for everyday users and also enhance conversions.
Third, make the most of hashtags. Sure, you don’t want to get carried away, but considering people search on Instagram by hashtags alone—where you can find many new customers just by way of them scrolling—it’s an important tool. Hashtags are often best when they are relevant and unique, but also when others are using them, as well, so there’s crossover. Nothing can beat a trending hashtag—especially for your business or band!
At the end of the day, you have to decide how your business best aligns with the options Instagram has to offer in terms of advertising. But what isn’t negotiable is how popular this platform is and how crucial visual storytelling is for companies around the world. You’d be surprised how many people can find you on this platform alone if you pepper it with engaging, sophisticated and relevant visual imagery.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT. We service businesses with marketing strategies, social media and consultations.
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