Watch Your Business Grow by Avoiding These 20 Big Social Media Mistakes

Updated: Mar 22

Many solopreneurs make major social media blunders and are completely unaware of it. Because I was one of them, I know what I'm talking about.

Don't get me wrong: making errors is OK; in fact, it's beneficial since we learn from them. However, if we do not learn from our mistakes and correct them, our business and personal branding will suffer.

Yes, if you keep making these social media blunders again and over, it can get pretty awful. You're surely aware of how quickly a poor reputation can develop and how difficult it is to establish a positive one. This is due to the fact that excellent things take time.


1. Begin without a defined plan and objectives:

It will cost you a lot of money if you don't have a decent, clear approach and goals. That was a mistake I made in my first and second years of starting my marketing business. Let me tell you a little bit about it.

The first year of marketing (2016) was a total failure. I didn't have a strategy; all I had were a set of unachievable ambitions. I figured I'd make $1,000 in the first month with no prior experience. And by the end of the year, I expected to be a billionaire. I can hear you laughing, and I'm laughing as well.

The next year, 2017, was no different. I assumed that if I didn't have a strategy, I'd be able to make money. My ambitions shrank, and I barely made $125 over the course of a year.

How? To be honest, I'm not sure how I achieved it.

Don't make the same mistake I did. First, study an effective strategy from someone who has previously achieved success. Then, on a piece of paper, put out your plan and goals, and make sure you take MASSIVE ACTION every single day!

2. Concentrating your social media presence on a single platform:

You're in danger if you just use one social networking platform. I'm going to tell you about something that happened to one of my Facebook pals. Sarah made a humorous meme, and as a result, she was sentenced to 30 days in Facebook jail!

She was unable to publish, remark, or answer via messenger. But, thanks to her massive email list, she was unconcerned. What do you think could happen? Other marketers have reported losing their whole social media account.

Yes, any social networking platform has the ability to remove your account at any time. What will you do in that case? Your income will decrease, or you may have no income at all. That's why it's critical to incorporate additional channels, such as email marketing and blogging.

You have total control over your blog and email list. You can customize the design as you like, but you can't do it on Facebook. If we could, my Facebook page would most likely be nautical and fun… everywhere. What would you pick?

3. Failure to update on a regular basis (every day):

You're not alone if you're having trouble with this. Coming up with so many ideas and themes might be difficult. That's one of the most common social media blunders we've all made or continue to make. Have you ever said, "Ahhh, I'm not going to post anything today because I don't know what to write.”

I've been there so many times! It's also not acceptable to simply quit up. Your audience must see you on a daily basis in order to learn to know, like, and trust you. Let's face it, no one like working with folks who are inconsistent. It's simply unprofessional.

But don't worry; I've got you covered. My blog postings might provide you with several business-related ideas.

4. Posting stuff that your audience doesn't understand:

This is something that a lot of solopreneurs do. Have you ever come across someone who shared weather reports every day for a week? That was done by a Facebook buddy of mine.

He was an online marketer (in the weight reduction industry), but I only saw weather reports for a week. What does this have to do with fitness and health? Isn't that it?

I'll use the person who was providing weather forecasts as an example.

He might genuinely say something like, "Hey, it's going to rain here for the next week." Do you go for a run even if it's raining outside, or do you stay inside and work?" – See how simple it is to incorporate your company and your target audience.

What about your lifestyle shots and selfies? That's something you should include since your audience needs to get to know you. If you enjoy crafts, tell people about it, but not every day.

5. Only sharing and uploading quotations from other people:

It's fine to publish an inspiring or motivating phrase every now and then. However, don't do it every day. This is why:

· Because social media is full with quotations, you don't help your audience much if you don't give them anything about yourself.

· If you're going to share a quotation, be sure to provide your thoughts on it. As a result, your audience will have a better understanding of how you think and feel.

· They will be able to communicate with you more effectively.

Another topic I'd want to discuss is other people's shared posts. It's OK to share a really intriguing piece from a leader or influencer, but you must still explain why you're doing it. You are only allowed to share one post per month.

6. The 80-20 rule is reversed:

You've undoubtedly heard of the 80-20 rule, but just to be sure, I'll describe it in a few words. Your lifestyle, value, stories, quotations, and everything else you want to share with your audience should account for 80% of your posts and videos. Only 20% of the time should be spent on your company.

But, most of the time, what do you see on social media? Isn't it true that there's business here and business there? Some marketers and solopreneurs are inverting this rule or even creating a new one: the 100 percent rule, which states that all of their postings must be about business.

Do you allow friend requests from those who exclusively publish business-related content? If not, your social media will resemble a large advertisement space. Isn't that tedious and infuriating? So follow the 80-20 guideline and you will undoubtedly notice tremendous results.

7. One of the most common Social Media blunders is ignoring your audience:

Another major blunder you should avoid at all costs. Rather of disregarding them, use them into your blog articles and videos. But how do you do it? Here are a few excellent examples: