Social media management is so much more than posting content and video. It’s about following up with your hard work and growing your audience. Making a checklist for your social media activities will keep you in the groove and feel more accomplished once complete.
I’ve put together some task ideas from research I’ve done with other marketers, and also what I’ve done myself. Feel free to comment with anything I may have missed, or to add a task you like.
Daily
Reply to direct messages and @replies
Retweet 3 useful Tweets
1 Informational update
1 Personal update
1 Conversation
Research & add 5 new followers
Search & help someone with a query
Reply to comments/likes
Post 3 updates: question, photo, status update, video
Share 2 posts
Like 2 links from the newsfeed
Review related pages and like
(Facebook Groups) Reply to 1 discussion
Update status
Comment/like on target group discussions
Reply to messages, new introductions
Review & comment on LinkedIn suggested articles and topics
What other daily actions can you recommend?
Weekly
Schedule own information tweets
Research & schedule industry news/updates
Schedule Tweets for upcoming events/product launches
Remove unfollowers
Check Facebook insights
Add content ideas to editorial calendar
Schedule updates on Facebook, including product launches/events/webinars
(Facebook Groups) Start a discussion
Post your blog update
Visit 3 pages and like/comment
Post new discussion thread in target groups
Invite 3-5 connections
Endorse specific skills of 3 profiles
Request a recommendation
Provide a recommendation
What other weekly actions can you recommend?
Monthly
Measure results
Identify most popular content & identify new themes or ideas to add
Map out events/products to be promoted
Evaluate overall progress
Check Facebook insights & identify popular posts
Change photo cover for special events
Map out content themes & ideas
Prepare for promotions
Check for Facebook changes
Update profile content
Update company page
Search & join new target groups
Measure LinkedIn stats
What other monthly actions can you recommend?
Don’t forget – this checklist is totally customizable. You can add other social platforms in here, like Instagram and YouTube. I want you to take these ideas and make them yours.
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Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT and Red Bank, NJ. We service businesses with marketing strategies, digital marketing, social media and consultations.
Contact: info@saltyreddogmarketing.com
Phone: (203) 429-9671