If you’re marketing in the online world, you know that social media is crucial. Yes, Facebook, Instagram, Twitter and even Pinterest are dominant in the arena these days—often providing outstanding results for many small business owners around the country. But have you ever stopped to wonder, “How effectively am I using social media?”
This is a question many in the advertising realm have asked themselves again and again. In an attempt to tackle problems both big and small, here are some helpful do’s and don’ts when it comes to social media. Hopefully, you err on the side of the do’s and steer clear of the don’ts!
Do maintain consistency. You want to keep your messages on brand and your voice consistent. Running the risk of inconsistency could leave people doubting your brand—ultimately hurting sales.
Don’t be a spammer. I think this goes without saying, right? You don’t want to blow up anyone’s inbox for days or weeks at a time. In the end, consumers will just wind up deleting your messages.
Do share quality content. At the end of the day, consumers appreciate quality content and grow contemptuous over content that is meaningless and benign. Try approaching your content strategy from different angles, striving for informative and quality content every time, across a variety of platforms.
Don’t be too salesy. Naturally, you are wanting to increase your sales and boost your brand’s reputation, but when you only focus on the selling aspect of your business, you turn away a lot of consumers. You want to engage with customers in a genuine way that makes them believe you want to offer them a solution to a problem, not just make money.