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5 Tips To Make a Social Media Post Engaging

Updated: Jan 24, 2021

I’m sure you’ve heard this a hundred times… “It’s called ‘social media’ because it’s ‘social.’” Social media is much more than sharing photos and content with each other, it’s about engagement and interaction.

Here are 5 tips to make your social media posts engaging.

1. Know Your Audience

When writing your post, the very first thing to think about is who your target audience is. The way you write your post should change depending on the age, gender, social class, etc. Put yourself in your target audience’s shoes. What do they want to see and how would they prefer to be addresses?

2. Think Outside The Box

Get creative. Be different. What can you do that will stand out? What will catch the eye of your target audience? Don’t be afraid to try new things and experiment, this will help you get to know your target audience. Not everything will be perfect the first time, but getting creative will usually pay off.

3. Staying Up To Date

Keeping your content up to date is extremely important. The more repetitive you are, the less engagement you will receive. Take new photos, create new videos, find local events to attend, and search the news! Discover ways to provide your audience with new and exciting content to entertain and entice them.

4. Interact

Interact with your followers and they will interact back! Where have you been? Who were you with? Discover local events to share and individuals/nearby businesses to mention. Most importantly, use the tagging and hashtag features to dive into a wider audience and reach as many people as possible.

5. Short and Sweet

Keep things short and sweet and don’t blab on. Get to the point. No post should really be longer than a few sentences or it loses its impact.

While you may use social media for different reasons, engagement and interaction should be at the top of your list. Salty Red Dog Marketing is happy to help your business come up with content ideas for your brand. Reach out to us at (203) 429-9671.


Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT and Red Bank, NJ. We service businesses with marketing strategies, digital marketing, social media and consultations.

Phone: (203) 429-9671

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