The Best Time to Post on LinkedIn, Twitter, Facebook, Instagram, TikTok

Updated: Nov 7

What time of day is ideal for social media posting? Although it's an old question, we can still be of assistance.

In order to determine if some days and hours consistently generate more interaction than others, we looked at over 30,000 social media postings. Here is a brief synopsis of what we discovered:

Tuesdays, Wednesdays, and Thursdays around 10:00 AM are the ideal times to post on social media.

  • Tuesdays and Thursdays between the hours of 8:00 AM and 12:00 PM are ideal for posting on Facebook.

  • Wednesdays at 11:00 AM are the greatest time to post on Instagram.

  • Mondays and Thursdays around 8:00 AM are the ideal times to post on Twitter.

  • On Tuesdays and Wednesdays at 9:00 AM, you should publish on LinkedIn.

  • Thursdays at 7:00 PM are the ideal time of day to publish on TikTok.

What, however, do these times mean?

These are fantastic posting times to start with if you're new to social media and don't have a lot of previous posting data or audience insights to work with. However, they are rather generic. You should adjust your posting frequency as your accounts become bigger to better match the habits of your target audience. How much it varies from the ordinary populace would surprise you.

The strategy used by Hootsuite's social media team to determine their own optimum posting timings is shown here. Learn how to determine the ideal posting hours for your audience, sector, and time zone by reading on.

Is there truly a perfect moment for social media posting?

Posting your content while your followers are online is one of the easiest methods to increase your organic reach since newsfeed algorithms, particularly the Facebook and Instagram algorithms, view "recency" as a primary ranking factor.

The bad news is that it's difficult to agree on a single, accepted "optimal time to post on social media." Studies on industry standards have been conducted by everyone and their uncle, but the ultimate source of the truth is always your own data on your own followers.

For new accounts that have not yet developed a following and so have no one to test on, universal optimal times to post, such as those we discovered in our study above, work well as beginning points.

The optimal time to publish on your social media platforms is surprisingly simple to determine once you do have a following, particularly if you have the correct tools.

First, we'll explain how the social media team at Hootsuite, which has an audience of around 8 million followers, determined when to publish on each social media platform. Then we'll demonstrate how to locate yours.

When to post on Facebook most effectively

Our data shows that Tuesdays and Thursdays between the hours of 8:00 AM and 12:00 PM are the ideal times to post on Facebook. This matches what the Hootsuite social team discovered after analyzing their own data.

The optimum times to post on Facebook, according to the Hootsuite social media team, are on weekdays at 6:15 and 12:15 PST.

To learn how experts determine an ideal posting schedule, we spoke with Brayden Cohen, a social media marketing strategist at Hootsuite.