It's a lot to take in all at once when it comes to social networking, especially if you're just getting started. To assist you, I've put together a brief list of some of my social media suggestions to get you ready to develop a killer social media plan.
The 10 must-haves for a plan to establish a genuine, engaged social media community for your company are listed below.
They should, hopefully, be of assistance.
1. Establish clear objectives
Your social media management or marketing plan will be built on this basis. Defining goals (and objectives) offers you a sense of direction and purpose, as well as a way to narrow down the primary subjects that will be covered in your material.
2. Get to Know Your Target Market
This is also a critical component of your social media strategy. Get to know your target audience's demographics, but also what makes them tick.
Find out what their pain points are, what publications they read, and where they hang out by asking them. All of this information will assist you in creating material that actually connects with them and will aid in the development of an engaged community.
3. Select the Correct Platforms
Do your homework and learn how each social media network works before deciding which ones are best for your business.
Is your target audience on social media? Do you have the resources to provide the material that the channel requires?
4. Establish a Content Bank
You should aim to develop a content bank now that you've laid out your goals and determined which networks you'd like to be active on.
Examine all of your offline marketing materials and think about how you may supplement them with information online. Create or find material that supports your goals. Oh, the time and frustration you'll save with this one.
5. Make a list of keywords and hashtags
A bit more research is required here, but compiling a list of the most popular industry keywords or hashtags used by your target audience can make messaging writing much easier.
Finding the correct hashtags is essential for reaching your target audience, and there are a variety of tools available to assist you.
6. Make a Content Calendar
After you've gathered your content, you'll need to make a timetable.
Determine how frequently and on what days you'd want to publish on social media based on your goals and the quantity of material you have. For a balanced content strategy and to stay current with industry or audience-related subjects, I recommend a combination of live and planned postings.
7. Install social media tools
Look into the numerous social networking tools available to save time. For planning and scheduling content, I like to use Hootsuite or AgoraPulse. Bit.ly is also used by me for link shortening and light tracking.
Everyone has a distinct preference for different tools, so check a few out and pick the ones that make the most sense to you.
8. Configure your analytics
I like studying what works and what doesn't across all of my clients' accounts; it's an important component of fine-tuning and refining your social media strategy. Because each network has so many variables to keep track of, navigating analytics may be difficult. In general, I recommend keeping an eye on your follower count, post reach, and, most importantly, how engaged your audience is with your material.
You should also consider which days and hours work best for your articles; getting the timing right is crucial to expanding the reach of your postings.
9. Conduct an audit of your social media presence.
Make it a practice to assess your social media outlets on a regular basis.
A self-audit may help you see discrepancies across channels, determine which campaigns succeeded (or didn't), examine benchmarks, and even create new targets, allowing you to enhance your social media strategy over time.
10. Keep a close watch on your competitors.
Observing others may teach you a lot.
Keep an eye on what your rivals succeed at - and what they fail at - so you don't make the same mistakes.
As an added bonus, make sure your photographs are of the highest possible quality, and consider establishing a theme for your accounts for more skilled users.
Hopefully, this list of suggestions will provide you with an excellent starting point.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671