top of page

13 Amazing Elevator Pitch Templates & Examples (+ Instructions on Creating Your Own)

Updated: Oct 5, 2022



Do you think thirty seconds is a long time?


That's context dependent. When instructed to run as fast as possible for 30 seconds, or to skip rope while roller skating, you should...


It may seem like an age if you're waiting for this.


However, if you only have 30 seconds to sell your product or service, into which you have put a lot of thought and effort, and which has so many potential advantages for clients, then it is not nearly enough time. But that's all you've got, whether you're meeting with a potential client in person or communicating with them through email, website text, or a company description.


To put it another way, here is where your elevator pitch comes in. Here, using 13 templates and real-world examples, I'll teach you how to swiftly and persuasively express the value of your company so that you can make an outstanding elevator pitch.



So, what is an elevator pitch anyway?


An elevator pitch is a brief sales presentation made to a specific audience in order to convince them of the benefits of a product or service. In every field, any profession, or any situation, an elevator pitch may be useful.


  • Advocating for oneself to educational institutions, internship providers, and scholarship providers is a common practice among students.

  • Job seekers present their pitches to potential companies.

  • Sales pitches are made to potential customers, backers, and employees.

  • The professionals provide a presentation to the stakeholders.



How can your elevator pitch shine?


What you say, to whom you say it, and how acquainted they already are with your product are all factors to consider. All excellent elevator speeches are captivating, informative, and persuasive because they are.


  • Brief: Between 30 and 60 seconds, and direct.

  • Interesting: Your elevator pitch needs to be able to draw in, hold the audience's attention, and be memorable, whether via narrative, comedy, facts, fright, or another technique.

  • Personalized: A strong elevator pitch is tailored to the audience, just like effective advertising content is. The pitch's strategy, word choice, and features/benefits are all carefully selected depending on what matters most to the audience.

  • Confident: A strong elevator pitch calls for confidence and assertiveness, but not arrogance or cockiness (but without being aggressive).



How long should a pitch be for an elevator?


The time individuals typically spend in an elevator, or 30-45 seconds, is the optimal length for an elevator pitch. Additionally, it is available everywhere in textual form, as I just indicated. 75-100 words may be spoken in 30-45 seconds, which is the ideal amount of time for you to:


  • About Us section

  • Giving explanations

  • Facebook profiles

  • Ad text

  • Page landings

  • Emails

  • Boilerplates

  • Mission declarations

  • Intros for blog posts

  • Anywhere you need to reduce your company, offering, or service down to its core values to motivate customers to take action...


Your elevator pitch is, in essence, everywhere.


As previously discussed, there are several sizes and shapes for elevator pitches depending on the situation, and you'll see a variety of distinct styles in the templates and samples later in the text. But for the essence of it, here is a fundamental structure:


  1. Determine the issue

  2. introduce the remedy

  3. Share the value/benefit

  4. Include what sets you apart.

  5. Finish with a CTA.


1. A guide to creating an elevator pitch


As previously discussed, there are several sizes and shapes for elevator pitches depending on the situation, and you'll see a variety of distinct styles in the templates and samples later in the text. But for the essence of it, here is a fundamental structure:


  • How recently have you...

  • Imagine this:

  • Have you ever observed...

  • You are capable of...

  • Is it just me?

  • You've experienced it when...

  • Ever wanted to...

  • Let's face it, though:

  • Did you realize that?


2. Introduce the remedy


Once the issue has been identified, you may present your organization or yourself as the solution's hero. Describe your approach to solving the issue in detail. Instead of mentioning advantages, talk about features. And if it's not evident from your company name, be explicit about the kind of service you provide—are you a platform? a company? An app? This is crucial so that readers and listeners can follow along and visualize what you're saying.



3. Mention the advantage


Now that they are aware that you can eliminate their issue and pain point, you must additionally explain how this will benefit them. Why is it crucial to get rid of this problem area? What are they hoping to gain by fixing this issue? Essentially, this is your value proposition.



4. Try to set yourself apart


The audience now has a better understanding of what you do, how you do it, and how it benefits them, but why should they select you over rivals? How can they be certain they'll receive this advantage? This is the section where you include things like your USP, social proof, trust signals, or tales.


  • The only [category] with this [unique attribute] is [Solution].

  • We have assisted over [X target personas] [get benefit] for over [X years].

  • Endorsed or suggested by [a reputable, powerful, or reputable institution or individual].


5. Finish with a CTA or a query


Finish with a specific action item. This is often a standard call to action with a reiteration of the benefit, such as buy, register, call, download, or sign up.


  • To [get advantage] now, try [solution].

  • To experience the feature or advantage for yourself, sign up right away.

  • Give me a call so that we may discuss your [desired result].


In other circumstances, you may conclude with something a little more provocative, such


  • So, allow me to ask: How are you going to handle your next issue?

  • So you have an option. You have two options: [old way] and [new way].



Sample elevator pitches


Combining the aforementioned actions, the following is a fundamental, unadorned elevator pitch example:


"Mention the necessity. Meet the demand. Name the value proposition. Set yourself apart. Get them to take action."


Following the aforementioned framework, here are three fully developed elevator templates:


1. Simple elevator pitch format


"I discovered a recurring problem when I initially started [your trade]: people required [solution].


I've been [specializing/providing] only that for [period]. [Explain how]. Additionally, I [add another differentiator or advantage].


My consumers not only [benefit #1] from this [three adjectives to summarize the above], but they also [benefit #2]."


Example of an automobile utilizing this format


2. Template for a basic elevator pitch #2


"No one should have to tackle the task of [goal] alone, which lies between [pain point] and [pain point].


I use a mix of [product/service], [product/service], and [product service] to aid [target personas] in [achieving objective]. In addition to [differentiator #1], [differentiator #2] will also [benefit] you.


With my assistance, [X] clients have [achieved objective], and you can too.


[CTA]."


Example of real estate utilizing this format


The house purchasing process is difficult to navigate because of bidding battles and market changes.


Through a mix of education, financial advice, and exclusive tools that give access to off-market listings, I assist first-time homebuyers in realizing their dream of becoming homeowners. In addition to individually meeting with each client to ensure that we discuss all of their concerns and objectives, I also regularly inform you on new listings, price changes, and recent sales so you can understand market trends.


With my assistance, over 90 first-time home buyers developed the confidence to make this crucial choice, and you can too. Call for a consultation right now to learn more.



3. Standard elevator pitch format #3


"Most [painful] for many [target consumers] is the [pain problem your rivals don't handle], not the [common/obvious pain point].


but not [at your company]. In addition to feature #1, you can also use feature #2 and feature #3.


Intrigued? You can learn more from our [x] five-star reviews, but the best way to understand how [adjective] and [adjective] [achieving objective] may be is to actually do it.


[Action required]."


Utilizing this example from a dentist


The journey to the dentist is sometimes more uncomfortable for persons with chronic dental problems than the problems itself.


although not at X. You won't ever have to wait more than 15 minutes, and you may even choose the music in this welcoming and judgement-free environment.


You may learn more about us from our 78 5-star Google reviews, but the best way to understand how convenient—or, dare we say, enjoyable—a trip to the dentist can be is to actually go to X.


Make your first appointment right now.



Examples & templates for business elevator pitches


The examples are effective, but if you really want to make an impression, do something out of the ordinary. Here are some additional templates and samples for corporate elevator pitches.


1. The blueprint for a seductive elevator pitch


Combining the actions, the following is a fundamental, unadorned elevator pitch example:


"Mention the necessity. Meet the demand. Name the value proposition. Set yourself apart. Get them to take action."


Following the framework, here are three fully developed elevator templates:


Example of an automobile utilizing this format


When I started working in the automobile industry, I saw a recurring problem: Late-model car owners needed another option for gearbox repair than the dealer.


I've been specializing in meeting the particular transmission requirements of cars and trucks that are at least ten years old for the past three years. The only shop that does this is mine. Before a customer's car enters my shop, I help my customers set a fixed pricing on the gearbox replacement.


Customers not only receive better mileage out of their vehicles with this assurance, convenience, and specialization, but they also don't have to wince when they see the bill.


2. The second basic elevator pitch format


"No one should have to tackle the task of [goal] alone, which lies between [pain point] and [pain point].


I use a mix of [product/service], [product/service], and [product service] to aid [target personas] in [achieving objective]. In addition to [differentiator #1], [differentiator #2] will also [benefit] you.


With my assistance, [X] clients have [achieved objective], and you can too.


[CTA]."


Example of real estate utilizing this format


The house purchasing process is difficult to navigate because of bidding battles and market changes.


Through a mix of education, financial advice, and exclusive tools that give access to off-market listings, I assist first-time homebuyers in realizing their dream of becoming homeowners. In addition to individually meeting with each client to ensure that we discuss all of their concerns and objectives, I also regularly inform you on new listings, price changes, and recent sales so you can understand market trends.


With my assistance, over 90 first-time home buyers developed the confidence to make this crucial choice, and you can too. Call for a consultation right now to learn more.



3. Standard elevator pitch format #3


"Most [painful] for many [target consumers] is the [pain problem your rivals don't handle], not the [common/obvious pain point].


but not [at your company]. In addition to feature #1, you can also use feature #2 and feature #3.


Intrigued? You can learn more from our [x] five-star reviews, but the best way to understand how [adjective] and [adjective] [achieving objective] may be is to actually do it."


Utilizing this example from a dentist


The journey to the dentist is sometimes more uncomfortable for persons with chronic dental problems than the problems itself.


although not at X. You won't ever have to wait more than 15 minutes, and you may even choose the music in this welcoming and judgement-free environment.


You may learn more about us from our 78 5-star Google reviews, but the best way to understand how convenient—or, dare we say, enjoyable—a trip to the dentist can be is to actually go to X.


Make your first appointment right now.



Examples & templates for business elevator pitches


The examples are effective, but if you really want to make an impression, do something out of the ordinary. Here are some additional templates and samples for corporate elevator pitches.


4. The blueprint for a seductive elevator pitch


Use this strategy to talk about the things that your audience is most proud of.


"[In a nice way, describe the situation of the audience]. Your service is in the [category] that [benefits] and was created for [target customer] who [want to accomplish X/need to solve X]. [Product] [unique differentiator] in contrast to [competition.] To [experience advantage or feature], [CTA]."




SaaS case study


I love your [SaaS] platform.


In fact, it's too wonderful for novice users to immediately recognize its potential.


Cinch is a user onboarding tool that lets your users realize exactly how wonderful your SaaS platform is. It was created for awesome SaaS platforms.


In addition, Cinch, unlike other systems, leverages engagement metrics to forecast churn and sends personalized prompts to avoid it.


Keep the learning curve from whirling out of control. Now give it a try.


5. The blueprint for a data-focused elevator pitch


Make your case and show the issue with statistics. Some data may need to be contextualized, as in the example shown below.


The issue [Topic] is serious. According to [statistic]. Over [X] consumers have benefited and [solved this problem] thanks to [business/product/service]. By [unique characteristic], [another statistic demonstrating your worth]. [Call to action] or [provocative query].


Consider home services


Half of the energy that passes through the typical home is wasted. For comparison, the combined energy squandered by California and Texas in only one day is equal to the amount lost in the 2010 BP Oil Spill.


Over 3,000 people have benefited from NRGSaver's ability to lower their utility costs, lessen their carbon footprint, and improve the environment. Our clients save, on average, $3,000 more annually than those who use other services because we take into account your particular lifestyle and budget in our assessments and then provide 24/7 monitoring.


The only thing I want to know from you is what you're going to do with the $3,000, please. What a lovely vacation...



6. The elevator pitch model based on fear


The pain-agitate-solution copywriting method is comparable to this elevator pitch format. Although fear is a powerful motivator, any emotion may be used in this elevator pitch format. You may use these 273 emotive words and expressions to your advantage.


[Initialize the issue with a startling fact.] [Explain the effects of the fact]. [Explain how you have assisted in averting the repercussions]. [Offer a differentiation.] [CTA].

For chiropractors


Not only may spinal misalignment cause neck and back discomfort. In reality, it initially causes little discomfort, but if addressed, it can cause problems with the immunological, digestive, neurological, endocrine, and other systems of the body.


After years of struggling with chronic diseases, I have helped numerous people recover their health; their only regret is that they didn't discover me sooner.


I thus provide a free initial comprehensive examination to every customer. So save yourself the time, money, and discomfort and get an evaluation that will identify issues that a yearly physical won't.


7. A model for a narrative elevator pitch


There isn't exactly a template that can be provided for this kind of elevator pitch. It all comes down to putting a scene together and deciding which emotional filter or copywriting approach to use: comedy, melancholy, inspiration, or sarcasm? The options are endless here, but think about this amusing illustration.


With this kind of elevator pitch, you can get away with being a little bit longer as long as the narrative is engaging enough to keep your audience's interest.


Example of furniture


On their lovely patio chairs, the Montgomery family is relaxing outside in silence. Seems tranquil, doesn't it?


You don't comprehend that they lugged it out of the shed, sprayed it down, and squinted their eyes trying to figure out how to put it up all day. There were sobs. There was sweating. It was bloody. There were foul words.


The Montgomery family is actually sitting quietly since they are both unable to move and no longer communicate to one another.


The goal of EZFurniture is to make it simple and hassle-free to enjoy time outdoors. The goal of EZ Furniture is to make outdoor recreation simple and hassle-free. Our mold-resistant, foldable furniture is so straightforward that you'll mistakenly believe there are missing components.


Visit our showroom right now.




And lastly, actual in-the-wild elevator pitches. They are, like I said, everywhere.


1. A YouTube advertisement for an app


This elevator pitch illustration is taken from an LSATMax study program YouTube advertisement.


"I received a 148 on my very first LSAT. I graduated from Harvard Law with a 174 overall score. LSATMax is a much improved LSAT prep program that was developed as a result of my experiences as a student and in-class instructor. And now that the LSAT is given on a tablet, our once-radical proposal has become standard practice for LSAT preparation. So why are you still waiting? For yourself, download our app for free."


2. A sample elevator pitch for personal services for a podcast


I frequently hear this Better Help elevator pitch on podcasts. Look at this:


"Better Help is an online counseling service that allows you to choose whether you want to see someone on camera or not by offering treatment sessions via the phone, live chat, or both. Better assistance is available everywhere and is far more economical than in-person counseling. In less than 48 hours, Better Help will evaluate your needs and pair you with a licensed therapist. Join the over 2 million individuals who have taken control of their mental health with the aid of a qualified expert by going to betterhelp.com."


3. A Facebook profile as a SaaS elevator pitch


Your Facebook company page's description is the ideal place for an elevator pitch. Consider Stryve's


"It's challenging to hire. We made it simple. With its cutting-edge cloud-based ATS, Stryve, you can locate, develop, and employ the people your company needs to flourish.


Our goal is to use technology to develop fabulously varied teams while assisting rising businesses in thriving. Our dedication to being a B Corp enables us to achieve our goal of having a good influence on both our planet and business-related persons."



4. A sample cold outreach email for a freelancer


This sample elevator pitch is presented as a guest blog post pitch.


"Hello [name]


Was a small business genie requested? I am not as experienced in this profession or as strong as the Genie from Aladdin right now. like blue But I can offer you and the WordStream team three wishes: to provide value, to lighten your load, and to share knowledge!


You will receive a prize if you decide to participate. Simply choose a number between 1 and 3 to proceed.


Following your choosing, here are your options:

  • Title 1

  • Title 2

  • Title 3

What comes next? Before you can say "hey presto," I'll have the content created and sent to your mailbox if you let me know which headline you clicked on.


I'm wishing you a wonderful day,


[name]."


5. Example of a product elevator presentation - our company page


In addition to great visuals, Zolt's about us website is a great resource for elevator pitch ideas:


"In order to live and prosper, plants produce endogenous biochemicals that support their growth in a variety of environments. Many of these plant botanicals are also capable of enhancing human performance. Because of this, Zolt superdrinks are plant-powered (a whole entourage of 'em) and performance-oriented. Each blend of terpene botanicals, antioxidants, and adaptogens is specially formulated to target important human functions including immunity, energy, balance, and general cognitive performance."


6. Example of a chiropractor - Zocdoc


The ZocDoc profile for this chiropractor combines statistics, social evidence, and emotive copy to demonstrate her worth and set herself apart from competitors:


"The Sherman College of Straight Chiropractic graduated Dr. Diane Arrigo in 2006. In order to provide the residents of the Metro-West Framingham region with the advantages of chiropractic therapy, she started Chiropractic Health in 2007.


Dr. Arrigo has made it her life's work to promote physical, mental, and spiritual health. She thinks chiropractic care is the most rational and efficient method to address a variety of common health issues. She is also a proponent of chiropractic treatment as a prophylactic measure.


The Federation of Straight Chiropractic Organization and the Massachusetts Chiropractic Society are organizations that Dr. Arrigo is happy to belong to. Dr. Arrigo likes cooking, hiking, and spending time with her family in her free time."



6. LinkedIn bio sample for a virtual services elevator pitch


Finally, another area for your elevator pitch is on your LinkedIn company profile. The LinkedIn bio for Teladoc makes for a compelling elevator pitch:


"Teladoc Health is on a mission to reinvent the healthcare industry in order to enable everyone, everywhere, to lead better lives. In order to achieve better clinical results at scale, Teladoc Health, known as the global leader in whole-person virtual care, tackles the complete spectrum of health and well-being. This is made possible by human knowledge, cutting-edge technology, and insights. Teladoc Health, which provides services to more than 175 nations and was named Best in KLAS for Virtual Care Platforms in 2020, uses its in-depth knowledge and data-driven insights to address the expanding healthcare demands of both patients and healthcare professionals.'




Lasting advice on creating your finest elevator pitch


Here are a few more pointers to help you craft the finest elevator pitch possible:

  • Personalize it: Make it audience-specific.

  • Rehearse it: If this is a speech, then rehearse it until it becomes second nature. Write it down, revise it, speak it aloud, recite it aloud, record it, and listen to it. Say it out loud to someone. Internalize it entirely to ensure that your speech is as genuine and natural-sounding as possible.

  • ·Make it simple to understand: Avoid using fancy terminology or convoluted sentences to try to impress your readers. The easier it is to remember, the simpler it will be. and use conversational language.

  • Be prepared for rebuttals and inquiries: Over time, you'll develop an understanding of the typical queries and objections. Additionally, you may have a second speech prepared to answer those. But be careful not to mention them in your pitch (or too many of them). If you are very defensive, you could be underestimating your confidence.

___________________

Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.


Phone: NJ: (732) 802-6205 // CT: (203) 429-9671




bottom of page