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How to Use LinkedIn for Business in 2022

LinkedIn, oh LinkedIn... LinkedIn is one of our favorite sites. It's one of our favorite social media networks, and it's especially useful for B2B marketing. But you're probably already aware of that. So, how can you use your LinkedIn company profile to pique people's interest in your firm?

Here are a few LinkedIn Company Page tips and ideas:

Value Offer:

When it comes to content marketing, this is one of the most important pieces of advice you'll come across. You must provide value to your audience in order for them to click, comment, like, share, or take any other action. They'll scroll right over your posts if they don't find them valuable.

Your worth could be educational, entertaining, or emotional. Which brings us to the next idea.


People are drawn to articles that tell a good narrative and make a connection, whether you're marketing to customers or businesses. Businesses exploit the emotional aspect to entice people to join you on your journey and form a bond.

They say that unless they've been a part of your road leading up to it, no one cares about your current accomplishments. This is also true for your company's brand.

You have the potential to bring that connection to your business based on the demands they have and the value you're delivering when people become interested in your journey.

Articles to Share:

Post articles and news about your industry on your LinkedIn Company Page that your audience can relate to and is interested in. Stay clear from anything contentious, and double-check your sources to be sure you're handing out accurate information.

Personalize It:

People like sharing things that are directly relevant to them or their friends. If your company has a lot of workers, you might post a brief profile feature on your LinkedIn Company Page every now and then and encourage them to share it through their personal profiles. This will increase your reach by involving their networks.

Your page may now include an employee of the month!

How have you succeeded?

On your LinkedIn Company Page, keep an eye on your stats, reach, and interaction. If particular postings are proving to be really popular, strive to make more of them. If a post isn't functioning, don't make any more of that sort of post.

You may also try your hand at crafting headlines with strong emotions and phrases. There are several articles available that can assist you with this. Who knows... Perhaps we'll put one up soon!

Do you have any questions/ What more info? Contact us for more.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671

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