We all know that a Facebook business page can’t be used in place of an actual website—but did you know your page can totally be ranked in Google search results?
This means it’s important to increase the visibility of your business page and optimize it as much as possible. After all, Facebook has more than a billion users that regularly visit the site, making it a crucial platform for brand exposure and reach. But how do you do this beyond including a snazzy image and getting some friends to send along a few likes? Below are some top tips to help you increase your Facebook business page so you can maximize your company’s earning potential and impact!
Finesse your business name. Did you know that your Facebook username and your page’s name don’t have to be the same thing? Your username is a unique identifier while your business name is what shows up in the search results. This is why it’s imperative to combine your business name with several important key words to assist with search engine optimization. SEO, anyone?
For example, if your business name is “Rosario” and is a flower delivery service, creating a page name that integrates that concept is vital: Rosario Florist Delivery. This way, you have “florist” and “delivery”, two commonly searched keywords that will help make your page more visible. Remember—when people search for a service, they also include keywords, meaning the more information you can provide, the more likely you are to surface in their results!
Fill out all page details. Facebook takes into consideration a user’s physical location when yielding search results, meaning it’s crucial that you fill out all the necessary information to improve your own visibility. This includes the physical address, phone number, website, hours of operation and pricing for your business. In particular, this feature is very helpful for small businesses and small business owners.
Utilize SEO in your page content. Focus on keywords that prospective customers might be searching for when filling out your content page; this includes video and image descriptions, titles, and even captions. Again, you want to focus on words that will give way to organic search results. Put yourself in your prospective customers’ shoes: If I’m trying to find my service, what would I type into the search engine?