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20 Post Ideas to Boost your B2B LinkedIn Engagement

Updated: Sep 19, 2022

When looking to connect with other business professionals, LinkedIn is a great resource. On the other hand, its culture is rather unique. This isn't a social media platform like Facebook or Instagram. Definitely not like Twitter. If you want to be successful on LinkedIn, you need to tailor your posts to the platform's specific demographic.

Thankfully, that's not a complicated task. LinkedIn updates may be made in a variety of ways, and with a wide variety of material kinds. The twenty examples we've provided are only the tip of the iceberg. Any one of these 20 suggestions for LinkedIn updates is fair game. Make repeated monthly use of them.

There is enough content here for a month's worth of social media posts, assuming you post once a day during the week. More importantly, each concept is adaptable enough to be utilized several times during the year.

LinkedIn video postings

1. New information summarized in brief video form.

Creating a video may be more challenging than writing a text piece, but the results are more engaging and shareable. In the words of LinkedIn:

  • Five times as many conversations are started by videos than by any other form of information."

  • LinkedIn users spend nearly three times as much time with video advertising as they do with plain Sponsored Content.

  • Good news: A lengthy video is not necessary to make an impact. A short video (between 5 and 15 seconds) can capture the viewer's attention.

A wide variety of resources are available for anyone who want to create high-quality videos. Some more great options include: Lumen5, Promo, Crello, Prezi, and Magisto (among many others).

Don't only summarize recent blog posts in your brand-new video material. Turn everything upside down. Condense lengthy pieces of writing like press releases and case studies into a soundbite of no more than four seconds. Ideas for LinkedIn posts could come from client testimonials, expert opinions, or research findings. They might be brief videos meant to inspire. A video may be created for every idea that can be written about.

2. “Medium” length videos of 30 seconds to two or three minutes.

This LinkedIn post length is great for making an announcement or providing a brief overview of a more extensive piece of information, such as an industry report or an invitation to a webinar.

When you consider that the average individual uses between 125 and 150 words per minute, a 30-second video can be just enough time to get across the essentials. It's around the same as 60-75 words. That's about the length of a standard social media post, which allows for an introduction of one line, three bullet points, and a call to action.

Two to three minutes of video is about the same as three hundred and fifty words. This is obviously much more extensive and could nearly serve as a small blog article. Your CEO's message, a short piece of thought leadership, or the introduction of a new product line or service can all work well at this length.

3. An extended video presentation.

Every once in a while, a lengthy video is welcome. Now, on LinkedIn, a video is considered "long" if it's more than three minutes in length.

Videos on YouTube of this duration might be reused. Webinars, podcasts, and other forms of in-house video content are another possibility.

4. Put it on the air.

While not all LinkedIn users will have access to the LinkedIn Live beta, those who can take full advantage of the feature.

Status updates on LinkedIn are written pieces.

5. Questions.

Getting others to comment on your posts is a great method to take advantage of the LinkedIn algorithm. And what is a good strategy for encouraging feedback from readers? The purpose is to pose a query to them.

6. Influencing thought.

Do you wish to provide your thoughts? Turn it into a status update for your LinkedIn account. It's healthy to have an opinion on a topic related to your field every once in a while, so long as it's not too divisive.

It's probable that a few people will be put off by your point of view. But if you have a firm grasp on your target audience and what would make them happy, don't be afraid to make your voice heard. Choosing your stance wisely and being loyal to the company's aims can be especially challenging when dealing with this kind of information.

Long-term, it's riskier to say nothing and avoid standing up for the company's values than it is to speak up and be loyal to those values.

7. Advice and guides.

You probably don't want to overload your queue with advice, but it can't hurt to have a few pointers handy. These bits of guidance are actionable and detailed so that your audience can put them into practice right now.

8. Rephrase the issue or query.

These days, "mindset" is a buzzword, but there's good reason for its popularity: mindset truly does make a difference.

The change in perspective may be summed up in just three sentences. If you get the tone change just right, these sorts of postings may grab a lot of attention.

9. Carry on the thought here and complete the thought.

Although this is a variation on the standard question structure, it is distinct enough to be discussed separately. Compared to posing a general inquiry, the "complete this sentence" method typically results in higher participation. The reason for this is because a "complete this phrase" message requires less thought and effort to react to. There is less room for interpretation in the response.

10. It's a "top 10" list.

This list may include your 10 favorite blogs, the top ten books in your field, or the top ten business blogs. Alternately, list the top 10 profiles you've found on LinkedIn. Do whatever it is that motivates you.

This kind of post doesn't need much time or effort to make but may generate a lot of interest. In addition, they are a fantastic method of introducing yourself to influential people and businesses.

11. Give an example of your success or an experience that displays your skill.

It doesn't matter if it's someone else's victory or not, everyone enjoys celebrating success. So, spread the word if anything wonderful occurs. Regardless of whether or not outsiders would get it.

12. Spill the beans.

You've probably heard that good stories can change lives. Then put it to good use. A lengthy LinkedIn post may easily include a tale of only 100 words.

Create visual variety and improved readability by strategically inserting line breaks throughout the text.

LinkedIn updates with images

13. Cuts from a conversation.

Emails are the most common form of electronic communication, although texts and social media posts also qualify. The messages might be anything that made you happy.

A wonderful method to humanize your brand and sneak in an opportunity to demonstrate consumers or business partners saying something positive about your firm is to use communication snippets. Remember to remove any identifying details by blurring the image.

If you're feeling brave, you may also use this style of article to talk about something you really don't care for. Please take special care to obscure any identifying details. Don't just complain without giving it any thought. Consider if you'll come out as petulant or relatable if you say this.

14. Data visualizations that are deceptively easy to understand.

Both memes and infographics have nothing on these. However, they do deserve a spot in your LinkedIn content queue.

15. Infographics.

In comparison to the preceding example, these are somewhat involved. Usually this isn't an issue, but if they're extremely comprehensive, they might be difficult to see in the LinkedIn stream.

If you can come up with a witty remark on one of the infographic's statistics, you get bonus points.

16. Memes.

Memes and online communities were destined to be together. Memes are effective everywhere, even LinkedIn.

Memes are also a fantastic tool for humanizing your business and connecting with your audience.

17. The use of animated GIFs.

Does using an animated gif to make a text post resemble a video post count as cheating?

No. It's only an efficient quick route.

18. Inspiration.

An inspirational message might be written only in words, but an image is more likely to attract attention and make people stop scrolling.

Such motivational articles are a great source of LinkedIn article ideas and should be a frequent part of your publishing queue.

We're all human, and that means we still primarily see the world via our emotions, even in B2B marketing.

Our actions are motivated by our feelings. Knowing your audience well enough to appeal to their hopes and concerns can grab and keep their attention in a way that dry, factual information just can't.

You may use that information to write blogs that really hit home with them.

19. Snapshots of actual objects or instances.

We can all benefit from a good example. In particular, images. So, spread them about as much as you can.

LinkedIn Posts That Get People Talking

20. Polls.

Instead of just posting a question, you can make it into a poll and see how other people responded to the question. Comparing ourselves to others is a fascinating pastime.

Reach out to any colleagues you know through LinkedIn and ask them to take the survey if you're having problems receiving responses. The presence of even a small number of votes can be enough to encourage further individuals to participate in the survey.

In Conclusion

Insufficient "mixing up" of your content may be to blame for low interaction on your LinkedIn postings. Particularly, if all you've been doing on this site is posting links to articles, you need to start using it to its full potential.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671

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