Updated: May 11
Despite recent hurdles from Apple iOS changes, Facebook is a profitable platform for marketers to reach, engage, and convert customers. How profitable is it? To begin with, it is the most cost-effective social media advertising medium (apart from Twitter, whose popularity pales in comparison).
But, to answer that question definitively, we'll look at how much Facebook advertisements will cost in 2022 based on the most recent statistics, as well as how to keep your expenditures as low as possible. whose popularity is small in contrast).
In 2022, how much will Facebook Ads cost?
We'll dig further into the reports to find precise answers, but here's a quick rundown.
In 2022, the average cost per click for Facebook advertising will be:
Ad Espresso: $0.3 - $0.50
Emplifi: $0.40 - $0.65
Revealbot: $0.43 - $2.32
Wordstream: $0.42 - $3.89 (Campaigns with a conversions goal)
Keep in mind that the data sets utilized in each of the experiments were different. Costs vary depending on the sector and campaign goal, which we'll discuss later.
Cost per click on Facebook advertisements by month, 2022
The Facebook benchmarking report from Ad Espresso shows average cost per click and cost per like by month, day, and hour. According to this data, the average cost per click for Facebook advertisements across all industries is $0.44, which is somewhat higher than $0.38 last year.
The following is AdEspresso's month-by-month analysis of Facebook ad cost per click from Q1 to Q3 of 2021:
Facebook ads cost per click by month:
January – $0.30
February – $0.33
March – $0.42
April – $0.46
May – $0.44
June – $0.47
July – $0.46
August – $0.47
September – $0.50
Cost per click on Facebook advertisements by area, 2022
From Q2 2020 to Q2 2021, Emplifi's State of Social Media and CX report delivers worldwide Facebook ad benchmark data. Last year, the cost per click in Facebook advertising in North America ranged from $0.40 to $0.65, according to company statistics. In order from highest to lowest, these are the averages compared to other areas of the world:
Facebook ads cost per click by region
North America: $0.40 – $0.65
Western Europe: $0.30 – $0.50
East Asia: $0.18 – $0.20
Southern Europe: $0.11 – $0.21
Worldwide: $0.12 – $0.19
South America: $0.05 – $.10
Central America: $0.05 – $.10
Southeast Asia: $0.05 – $.10
Clearly, competition is strongest in North America and Western Europe as Facebook ad costs are highest in these regions. But we can also see an overall trend here from January 2021.
Cost per click on Facebook advertising by campaign type, 2022
Revealbot calculates benchmark expenses in real time. According to its statistics, the average cost per click for all campaigns over the last year was $1.01, up from $0.97 last year.
In Facebook, we can also check the average cost per click per campaign objective:
$2.32 in brand awareness
$1.74 for lead generation
$0.43 for traffic
$1.33 in conversions
Cost per click on Facebook advertisements by industry, 2019
The average cost per click (CPC) on Facebook Ads was $1.68 across all businesses, with food and drink being the lowest at $0.42 and finance being the most costly at $3.89, according to our research.
Beauty & Fitness/$1.85
Business & Industrial/$2.48
Food & Drink/$0.42
Hobbies & Leisure/$0.86
Home & Garden/$2.78
Internet & Telecom/$3.07