Updated: May 11
Despite recent hurdles from Apple iOS changes, Facebook is a profitable platform for marketers to reach, engage, and convert customers. How profitable is it? To begin with, it is the most cost-effective social media advertising medium (apart from Twitter, whose popularity pales in comparison).
But, to answer that question definitively, we'll look at how much Facebook advertisements will cost in 2022 based on the most recent statistics, as well as how to keep your expenditures as low as possible. whose popularity is small in contrast).
In 2022, how much will Facebook Ads cost?
We'll dig further into the reports to find precise answers, but here's a quick rundown.
In 2022, the average cost per click for Facebook advertising will be:
Ad Espresso: $0.3 - $0.50
Emplifi: $0.40 - $0.65
Revealbot: $0.43 - $2.32
Wordstream: $0.42 - $3.89 (Campaigns with a conversions goal)
Keep in mind that the data sets utilized in each of the experiments were different. Costs vary depending on the sector and campaign goal, which we'll discuss later.