Get the most out of your Facebook ads by creating a "lookalike" audience campaign by using the data you have on your current clients. You can target your Facebook ads to find new, similar (or "lookalike") clients.
Facebook algorithms can use data from contacts in your email list, newsletter subscribers, website visitors, or the people who interact with your Facebook page. This includes likes, shares, comments and those who have watched your videos.
You can also use data from your CRM (i.e.: HubSpot or Salesforce) or even your previous ad activity. It's important to customize the list of contacts you import when using the lookalike audience tool. As with any campaign, have a clear goal in mind before you start so you stay on target. You also want to be sure you have the correct data to import. So, if you are importing info from your CRM, the more complete and accurate your data fields - the better the results.
Facebook uses these data fields or customer properties:
First name
Last name
Email addresses
Phone numbers (include country code)
City
State/province
Zip/postal code
Country
Date of birth
Year of birth/age
Gender
Here's a scenario: Let's say you're in the insurance industry, and your goal is to sell more life insurance policies over $500,000. Using your CRM's data (People who have purchased a $500,000 from you in the past five years.) you can set up a Custom Audience by importing it into Facebook's ad manager.
The Facebook AI then goes through your existing customers to help it find new people with similar demographics and interests. You now have a similar or lookalike audience with which to target with your ads. Because of the similarities between groups (existing customers and lookalike prospects) you have a much better chance of finding the right audience.
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.
Contact: info@saltyreddogmarketing.com