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How to Optimize Your Facebook Ad Spending

There’s a reason why advertising on Facebook is so widespread among digital marketers—it works.

With Facebook being the world’s largest social media network, it should come as no surprise the inherent marketing superpower it packs. Not only does Facebook contain an easily accessible means of reaching audiences, but it takes it a step further and ends up wielding serious results. Whether it’s pinpointing particular users and demographics or deciding on the right ad format, there are a handful of important aspects to take into account to better serve your campaigns.

While 2018 is nearly behind us, the advice we’re going to share with you is applicable to 2019 and beyond. Let’s explore how best to optimize your Facebook ad spending with these two vital tips!

Find the right target audience. Thankfully, Facebook makes it easy to determine the age, sex, location, occupation and interests of your target demographic. The more specific you can be, the better; after all, details are what ultimately resonate with users. Additionally, there’s no need to be concerned about being too broad or too defined, as Facebook has an “audience size barometer” that directs you to stay in a healthy middle.

Determine the format of your ad. Facebook doesn’t only have one type of ad, which makes sense considering advertising on this platform isn’t a one-size-fits-all template. Carousel ads are ideal for showing off particular products, whereas, offer and homepage ads are ideal for retargeting, ultimately encouraging those who have visited your site already to re-visit and re-engage. Other types of ads include boosted and promoted posts, which are known to be very cost-effective. Video ads are ideal for telling a brand story, whereas, lead ads facilitate users to download content from your brand via Facebook directly. Spending time with each of these formats and determining the best course of action for you and your company is well worth it.

In the end, advertising on Facebook can aid you in specifying your target audience with their variety of ad formats. To make the most of your Facebook marketing investment, these tips are sure to be of great use.


Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.


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