5 Ways to Promote Your Business on TikTok

More and more people are curious about the burgeoning phenomenon that is TikTok, so they are downloading it from the app stores to find out what all the fuss is about and, more importantly, whether or not they can use it to advertise their businesses.

Does your company have reservations about being part of the massive TikTok audience? About 900,000 Americans use TikTok on a monthly basis. Statista reports that the typical user spends 46 minutes per day, or 858 minutes per month, using the app. That being said, it's a fantastic medium to use for reaching out to existing and future clients in novel ways.

TikTok created TikTok for Business with companies in mind, giving them additional tools to boost engagement and other metrics of importance. Now is the moment to use TikTok as a marketing tool to increase leads, sales, and conversions because of the enthusiasm around this newer platform and the resources it offers for your brand. If you're looking for some New Year's resolutions to help you conquer TikTok, our team has compiled the best advice we could find.

Tip #1 – Produce Engaging Material

TikTok is great because all you need is a smartphone to create high-quality, professionally recorded and edited films. To succeed, though, you'll need a flair for creativity and the ability to produce original, engaging material. Many businesses won't be able to afford this kind of content, and it may not be suitable for your brand anyhow.

All of your marketing efforts should support the company's mission and brand image. Because of the casual nature of the TikTok community, coming off as too serious or salesy would drive away viewers. You should still develop humorous material for this new visual platform, even if you plan to promote yourself or your company seriously.

Tip #2 – Take Advantage of Appropriate Hashtags

You should think about TikTok SEO if you want people to find your content on the platform. Search engine optimization (SEO) for TikTok refers to the steps you take to raise the visibility of your videos in the app's search results. You may accomplish this most effectively by using appropriate hashtags in your video submissions.