4 Marketing Lessons You Can Learn From Shark Week

Updated: 3 days ago

For the 28th consecutive year, Shark Week has returned to television screens, catching the interest of people all around the world. The Discovery Channel's annual shark frenzy is its most popular week of the entire year in terms of viewership. The instructional and enjoyable shark programs captivate viewers and marketers alike, bringing millions of viewers and money to the cable channel.

Shark Week programs have shown us that these creatures aren't mindless eaters; instead, they are deft planners that employ a variety of senses to track down and seize just the correct kind of food. Employing the same strategies as these top predators would be a sensible move if you want your company to eat up a greater share of the market.

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