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13 Holiday Copywriting Examples & Cliche-Free Ideas

This exemplifies what is clichéd.

Have you ever utilized clichés while creating copy?

I have too, and they're not entirely bad, so don't worry. Every word you write doesn't have to be original; it's neither possible nor necessary. Furthermore, familiarity attracts the human brain. But the common does not stand out. Additionally, the consumer brain is already conditioned to block out the constant barrage of impersonal holiday marketing messages.

So how exactly do you stand out?

This post will provide you with more than 60 examples and suggestions to help you create cliche-free copy for your holiday ads, landing pages, emails, social media posts, and other content. Prepare to add to your creative copywriting toolkit as I also share the approaches used to create these examples.

1. Use relatable humor in tweets

Twitter is a fantastic tool for creating copy that avoids clichés because [good] Tweets are relatable and satisfyingly brief. And shouldn't all brilliant copy be like that? While other Tweets you'll need to incorporate directly into your content for context, some Tweets will provide ideas for your own relatable ad copy.

Just be sure you ask for permission and provide fair credit. Additionally, make sure the user's other Tweets are appropriate by looking through their account. To locate tweets about holidays:

  • On Twitter, use the keyword or hashtag search function.

  • Find the funniest Tweets about the holidays, relevant Tweets about winter, etc. by searching Google.

  • Google site to find the Twitter website. [Phrase or Word]

Instance #1

This tweet says, "I'm going to put together my son's birthday present from July as a Hanukkah gift."

Instance #2

Have kids so you can give friends and family novelty photo items with pictures of your kids they saw on social media six months ago instead of real gifts, according to this Tweet.


  • That's a cost-saving measure... Additionally, all of our [items] are now 30% off.

  • Not a parent? We have your back.

  • We dislike dull frames as well. Check out our selection of engaging interactive digital frames.

Instance #3

"Getting so many wonderful deals on holiday decorations I won't remember I purchased next Christmas," says one tweet.


  • Join our Christmas rewards program now. We'll monitor your transactions.

  • Why wait for after-holiday sales when you can get fantastic deals right away?

  • Prices so cheap you'll believe time has suddenly flown by and you're in the land of Christmas clearance.

Despite its drawbacks, Twitter is a fantastic place to get ideas for accessible and conversational content, whether or not it is the Christmas season. You may also ask amusing questions on your own account to see what insights your followers can provide.

2. Take a look at Christmas cards

Let's spend a moment discussing the cards that are found at the bottom row of any greeting card aisle. These cards cannot be browsed well without forcing the user to maintain a prolonged squat. Who will carry out such action? In fact, something has to be done since this row represents the second page of search results for greeting cards.

Additionally, the bottom and top rows are inaccessible in terms of accessibility. So it is a pleasure to browse through cards online, and luckily for you, they are great for coming up with original holiday marketing ideas.

Instance #4

"May your heart be full and your inbox be empty," says the greeting card.


  • May your wallet and heart both be full.

  • May your heart be full and your advertisements be successful.

  • May your heart but not your head be filled! Use these holiday sanity-saving advice X.

Instance #5

Possibly one of the most iconic holiday pain points. "Nope" and a picture of tangled Christmas lights.


  • ]Do you feel this way while monitoring your marketing campaigns? Display a picture like this. Then display your merchandise with carefully placed lighting.

  • Compare a picture like this with one of your product or satisfied consumers and "YUP."

  • The moment one of the cheap, temperamental Christmas lights goes out, the whole set fails.

Instance #6

This card reads "happy everything" and has several mittens to symbolize many cultures.


This card demonstrates how simple and straightforward it can be to include inclusivity and diversity to your holiday message. Consider the images, hues, and illustrations you use in your designs and writing. Ensure your message is positive since even the tiniest things may have a major impact.

Instance #7

The words peace, happiness, laughter, home, friendship, spirit, lights, holiday, and family are written on a menorah card.

A blog article or tutorial with eight or nine components might be styled like this illustration. The central candle would represent the primary issue, while the other eight candles would represent the tactics, recommendations, and values.

3. Make use of a slogan maker

A formula or slogan generator won't produce a decent slogan, but it doesn't mean that formulaic results can't spark original thought!

Instance #8

To start, I entered "Hanukkah" into the slogan creator on Shopify. Prepare yourself for a lot of comically useless taglines, however, I was able to get some useful information for copywriting.


  • Your house in Hanukkah decor

  • Hanukkah is known when

  • When... you can tell it's Hanukkah

  • Hanukkah enjoyment that is more relaxed

You can use this cute little double-meaning phrase to promote nutritious foods, eye-catching clothing, and more.

Instance #9

I then entered "holidays" into the slogan maker.


  • Holidays are irreversible

    • The holidays will still happen, but [business/product] can [address a pain point.

  • Improved ingredients improved vacations.

    • Greater holidays with better back health.

    • Better vacations and happy children.

    • Better presents and stronger recommendations.

      • Built rough vacations.

    • Make your house (or mind) holiday-proof with [the product/service].

    • Capable of withstanding the holidays.

    • Increase your capacity for holiday [cooking/shopping/etc] with...

Instance #10

I finished by connecting "gifts" to the generator.


  • Holidays are irreversible

  • The holidays will still happen, but [business/product] can [solve a painpoint].

  • Improved ingredients improved holidays.

  • Better holidays with better back health.

  • Happier holidays and happier children.

  • Better gifts and stronger tips.

  • Built tough holidays.

  • Make your house (or mind) holiday-proof with [the product/service].

  • Capable of withstanding the holidays.

  • Increase your capacity for holiday [cooking/shopping/etc] with...

Instance #10

I finished by connecting "gifts" to the generator.


Give gifts if nothing else works.

  • When nothing else will do, this is the ideal present.

  • Anybody may handle gifts.

  • They won't be able to handle the gift.

  • A gift is manageable by everyone. [Your product] is not suitable for everyone.

  • Look at the USA in your presents.

  • Look for the handcrafted details in our presents.

  • See how our talents can change the world.

  • In our present, you may see the [nation you are helping].

  • Use for referral offers, sales promotion material, BOGO deals, or free gift with purchase. Two presents are better than one.

  • Gifts may help you regain your "ooo"

  • You may find it amusing to imagine someone "oohing" over a present while simultaneously cringing in wonder. the phrase "For the appropriate type of ooo" follows.

4. Look through the "There's No Place Like Home for the Holidays" queue in your email

There is no denying that the Christmas season is connected with cozy home and family sentiments, therefore, there is no harm in incorporating them into your copywriting to add emotion.

However, if you're hoping to attain that feeling of comfort this Christmas season in a different manner, you may adopt a new strategy and provide services to those who don't have family to go home to or family coming to visit them.

Instance #11

Here is an email that allows recipients to opt-out of receiving future Mother's Day emails.


We all know that the Christmas season may be challenging for certain people. By selecting the option below, you may choose not to receive our holiday communication, and we'll take care of the rest. We'll continue to inform you of everything else!

We are aware that for some of us, the holidays may be a delicate time. Simply opt out if you don't want to receive communications from us about the holidays. It's crucial to make sure you're just taking in sights that make you grin. You won't miss out on any of the other emails if you choose to opt-out, so don't worry.

5. Make use of old song lyrics

The tropes of Christmas marketing are hackneyed holiday song lyrics. But we can't help but feel good when we listen to this music. How about utilizing the same music but the other lyrics that aren't battered to a pulp instead, if you want to promote emotion while being true to yourself? Or Christmas carols that include words and phrases that relate to your value proposition?

Instance #12

Take the song "I'm Dreaming of a White Christmas" by Bing Crosby.


  • Considerations: Suppose parents are your target market.

  • Where children listen and trees sparkle

  • Sorry, Bing—did you just suggest telling the kids to LISTEN?

  • He did. And to help you experience this wonder, our most recent handbook includes X parenting advice.

  • Perhaps you operate an e-card business:

  • "With every holiday card I send..."

  • Avoid getting carpal tunnel syndrome.

  • Try [Company Name] if you want ecards that feel handwritten.

Instance #13

Don't forget "The Christmas Song" by Nat King Cole.


  • Consider using the following two sentences in your holiday copy:

  • Use it in an email subject line to introduce your value proposition, since it has been uttered several times and in numerous ways.

  • So I'm proposing this short sentence as both subject line content and a lighthearted approach to summarize a blog article with a holiday theme.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 783-4822 // CT: (203) 429-9671

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