Remarketing, also known as retargeting, is a key PPC approach that involves using audiences—groups of people identified by prior actions or behaviors—to target or avoid with advertisements. Statistics abound that demonstrate why this is such a crucial tactic.
If done correctly, retargeting may boost revenues by 50% and ad engagement by 400%. So that you may make the most of this and kind, I'm going to explain 10 expensive retargeting blunders to avoid in this piece to assist you in doing exactly that.
Avoid these 10 expensive blunders with your remarketing initiatives
PPC's ground rules are always changing, therefore it's critical to update your buildings and tactics accordingly. To ensure that your retargeting efforts are as successful as possible, make sure you are not doing any of these errors.
1. Using cookie-based retargeting for website visitors
Retargeting website visitors is a widespread technique that has been around for a while, but it depends on third-party cookies, which are being phased out, as you are probably aware. As a result, we have insufficient information on our website visitors, which may cause us to target the incorrect individuals with our messaging.
Use client lists or other lists created using first-party data instead. Any information you own that a user has given you permission to track or store is referred to as first-party data. Contact information (email, phone number, etc.), on-page activity, and other information that you obtained with user authorization can be included in this. Purchasing a contact list does not qualify as first-party data and is not appropriate for remarketing (this can actually result in an ad account suspension).
Almost all ad networks (including Google, Facebook, Microsoft, LinkedIn, Twitter, etc.) let marketers target lists of consumer emails and phone numbers that have been uploaded or synchronized. First-party data is used in this type of remarketing (whether targeti