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TikTok 101: How to Market Your Brand on TikTok

Updated: Dec 27, 2022

The easiest approach to sell to Generation Z and win their affection is via TikTok. But how do you go about it? Here is all the information you need.

In 30 seconds:

  • TikTok users range in age from 13 to 30, or 63% of them. That is a MASSIVE younger population that your business has to target.

  • Being on TikTok is one thing; producing effective TikTok videos and mastering social media marketing are two whole other things. With all of our recommendations for using TikTok for business, we've got you covered.

  • Through TikTok, influencer marketing and advertising are growing. How you may use them in your TikTok marketing plan has been explained.

TikTok, ah. Its expanding popularity and worldwide importance are indisputable. There were 4.55 billion social media users worldwide in October of this year. That represents 57.6% of all people on Earth. And TikTok has 1 billion of them monthly active users.

It should come as no surprise that Salty Red Dog Marketing supports TikTok and all of its amazing advantages for companies, especially if Generation Z is your target demographic.

However, we are aware that TikTok marketing often leaves firms perplexed. It requires expertise to find your way to brand success on TikTok. The greatest TikTok marketing strategies to get your brand shining on TikTok are discussed here, so there's no need to worry.

Why use TikTok marketing?

TikTok has developed from its modest beginnings as into one of the all-time fastest-growing social media sites. In 2020, it received 850 million downloads and generated $1.9 billion in sales, a 457% increase year over year. This only serves as a preview of TikTok's future level of popularity. Your company's name need to be participating.

It's the greatest spot to start marketing to younger audiences since Gen Z makes up the majority of TikTok's active user base (teens alone made up 25% of them).

TikTok is increasing for all ages, therefore even if you want to reach somewhat older target audiences, you should still use it as a platform for brand recognition and e-commerce expansion.

We'll go through three distinct sorts of TikTok marketing with you.

  • TikTok content is used in organic marketing

  • TikTok creators are using influencer marketing

  • Using TikTok adverts for advertising

So let's discuss each and use a TikTok marketing plan to attract your brand people's attention and stop scrolling.

TikTok's organic marketing

TikTok is among the newest social media stars, therefore it isn't yet overrun with users. However, how can you encourage them to pay attention?

Produce effective content

The TikTok platform is all about fun. With 535 billion hashtag views worldwide, it is the most popular category on the social network.

The best method to use TikTok's algorithm and make people notice and remember you is to create interesting content. Aim to be creative and entertaining while marketing online since there are so many options available nowadays. Gen Z will be curious to find out more.

Know who they are

You must consider what your audience finds appealing. You may design the ideal marketing plan on TikTok using organic brand content by considering what matters to them. Fortunately, TikTok provides a window into the issues that Gen Z groups care about.

Spend some time assuming the role of a TikTok user or content producer. Follow accounts that are related to your specialty and interact with hot hashtags there. As other TikTok users who are similar to you submit content, TikTok's algorithm will start to adjust to display you that content. This is incredibly advantageous for any marketing plan.

58% of Gen-Z consumers are willing to pay extra for goods that cater to their unique identities. Because Gen Zers want to be seen, companies should investigate what makes them popular.

Get fashionable

Gen Zers are more creative than earlier generations, according to more than half of them. On TikTok, they post it.

Users of TikTok are always looking for trends. A trend is more likely to appear on someone's For You page the more widely adopted it is (their personal TikTok newsfeed). This is the prize for your company's brand.

Getting on-trend early is the key. You may use trending hashtags and topics in your TikTok marketing campaign if you anticipate their popularity.

Establish a challenge

On TikTok, challenges are very popular and a great method to promote user-generated content (UGC). These are sometimes referred to as hashtag challenges and are typically discoverable via hashtags.

The more you can get TikTokers to make their own TikTok films about you, the more conversions you are likely to experience as 79% of customers feel UGC has a significant effect on their buying choices.

Make a challenge centered on your item or service that encourages users to produce their own short films. If you collaborate with an influencer to explain the challenge template, this works much better. This will boost views and hasten word-of-mouth dissemination.

Show off your skills

With 181 billion hashtag views in 2020, the second most popular TikTok content genre was #dance. TikTok dances have become a global phenomenon that has attracted people from all walks of life.

Dances are a fairly enjoyable social media trend. Participate in the newest TikTok dances or make your own. You don't have to be an expert; anything that's simple to replicate, looks good, or has a humorous undertone will work. Try to keep your music upbeat; you may even include a lesson after.

Work along with others

Each social networking site has improved the ease with which accounts may cooperate.

"Duets" have always been a mainstay element on TikTok. Alongside someone else's material, you may make a brand-new video using this technique. A total of 43% of active TikTok users have done so. To learn how to utilize TikTok duets, see this page.

Partner with other companies to generate duets for your brand, or invite your fans to collaborate with you. It promotes your visibility and includes you in the debate. You can increase organic interaction and solidify your relationship with your followers.

Begin analyzing

It's crucial to monitor your content after you've started producing it. In this manner, you may analyze the data and identify what's effective. You must change your TikTok account into a TikTok for business account in order to do this.

Here's how you do it, and it's completely free:

1. Log in and choose the "Privacy and Settings" option.

2. Then choose "Manage my account."

3. Simply choose "Convert to business account."

You may see information about your followers on your analytics dashboard. This will help your brand immensely. It will assist you in learning what your audience is searching for and may even let you know when to publish for them at the optimal times.

TikTok's influencer marketing

A breaking story! Brands benefit greatly from influencers. Okay, so maybe this isn't really "breaking," but this kind of marketing is gaining popularity quicker than you may think, particularly for appealing to Generation Z.

For advise on products or brands, 52% of Generation Z trusts social media influencers. Influencer marketing on TikTok is the way to go.

Many members of Gen Z are influencers, thus they don't only interact with them. 83% of TikTokers have produced their own videos. We revolutionize the marketing tactics of businesses with the aid of some of the best, hand-selected stars in the nation.

The process of choosing the ideal TikTok influencer for your company

So you're interested in working with a TikTok influencer. a wise move But how on earth do you discover the ideal match? The following are some fast methods you may filter it down since hiring just any TikTok content producer is not the best course of action:

Consider your audience.

Even if we say it again, it is crucial. Content collaborations will seem more natural if you are familiar with the TikTok accounts that your target audience follows.

"Social Media Awareness Funnel" to follow

This is the path you walk people along to do a certain action:

  • Increasing brand awareness is making people aware of your company.

  • Building on that awareness and establishing trust is done via interest and involvement.

  • Consideration is the stage in which you ask your target audience to give some thought to the final action you want them to take.

  • Action – Here is where they really take action.

Consider this when choosing the kind of influencer you could work with since it will depend on what stage your audience is at.

Where to look for influencers on TikTok

  • Look through the TikTok app. Look at the influencers collaborating with businesses in your niche. Look for relevant hashtags to monitor the resulting profiles.

  • A Google search You can probably uncover some excellent TikTok producers with some helpful keywords, particularly if you're looking for macro influencers.

  • Make contact! In order to identify which TikTok producers are best for your company, we have developed the first platform in the world for discovering TikTok influencers.

TikTok Advertising

TikTok advertising provides some clever strategies for comprehending your marketing objectives and crafting the ideal ad strategy for your company.

TikTok has five different categories of ads:

  • In-feed ads – What it says on the tin, in-feed advertisements Someone sees your brand in their feed.

  • Brand takeover ads – These pop up as soon as the app is opened and temporarily occupy the whole screen.

  • Topview ads –Similar to brand takeover advertisements, topview ads replace the first in-feed content after three seconds.

  • Branded hashtags – These are hashtags that are included in the video and that viewers may use to create their own content.

  • Branded effects ads – This enables marketers to design a unique filter that TikTokers may utilize.

Positively, TikTok has made its advertising center simpler for all users. You must first register for their ad management portal here.

You are now prepared to begin your very first TikTok advertisement after filling out your information. Very interesting. How does it operate then? With a series of questions, the social media site makes it simple:

  • What action do you want people to take after watching the advertisement?

  • What do you want to call the campaign?

  • Where do you want the advertisement to be placed?

  • Who is your intended audience, or your target market?

  • How much money do you have to spend?

Oh, that was a lot

But believe us when we say that it will be worthwhile. Being knowledgeable with TikTok marketing can set you apart from the competition and provide you access to the app's numerous advantages. Start here if you want to get their attention as Gen Z is the most important group to promote to on the app.

It's now or never for small companies and international brands to make the most of TikTok since it's simpler to make a greater impact before everyone else does. Start implementing your marketing plan now and in the future.

Get in contact if you're wondering "where do I even begin?" As a Gen Z marketing firm, we are experts on TikTok. We'll get right to the point about how we can assist your fantastic brand win over Gen Z. To learn more about what we can provide, check at our main services.

After that, you may use TikTok's cutting-edge in-app video capabilities to make an advertisement.

The next step is to analyze it. Watch how it performs so you can discover the greatest procedures moving forward. In no time, you'll have a great conversion rate and become an authority.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 783-4822 // CT: (203) 429-9671

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