The Ultimate Small Business Marketing Checklist

Updated: Aug 9, 2021



The Ultimate Small Business Marketing Checklist

Small business marketing is ever changing – think of companies that have existed for the last century. One key to their success is to be strategic in their planning, looking ahead for the next 5 or 10 years in their industry. Of course as a small business owner, your main focus may be just running your business. We get that!


One of our passions at Salty Red Dog Marketing is creating a marketing strategy for small business owners. While each strategy and to-do’s may be different with each other, we’ve put together a simple marketing checklist that everyone should start with.



Website Design


Many “old-school” business owners don’t feel the need to be online. They think word-of-mouth is their biggest referral source (and we agree!) But that doesn’t mean you shouldn’t have some sort of online presence for the rest of the common folk.


Any small business marketing strategy will tell you that a well-designed website is where most online traffic will be. While you don’t need to take out a second-mortgage for a website, you want one that will work for your business and your brand.


The most successful small business websites are those that are:

  • Easy to navigate

  • Content that easy to read with complementary images

  • Responsive design

  • Quick loading time (anything over 5 seconds is too slow)


Mobile Friendly