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The Entrepreneur Effective Marketing Checklist

Since many of us are spending more time at home, (think fewer hours commuting = more hours focusing on other important things). Before we move into Q4 of 2020, let's take a look at your current marketing and what you should probably update.

How's Your Website?

When was the last time you went on your own website? How did it look? What about how it looks from a tablet or cell phone? 70% of people will look at your website from a mobile device, so you want to make sure it's clear and easy to manage. Also, chances are that if your website is too crazy or too confusing to navigate, your potential client will jump off to another site.

Invite New Leads Through Ads

How do you generate leads? Marketing and sales teams spend an abnormous amount of time and money on launching ad campaigns, writing blogs, hosting webinars, producing videos, and so much more.

It's incredibly important to make sure that the time and effort you put into the ad campaign will capture your target audience and bring in new leads.

Engaging Content

Quality is more valuable than quantity. Just because someone knows how to use the internet and create a post on Facebook, does not mean they are creating content that will captivate a business's target audience.

Understanding what goes into creating content is a huge boost to increase your online presence, gaining traffic and increasing conversion rates. Some questions you should ask yourself before hitting POST is:

  • Embrace your niche

  • Research your target audience

  • Establish your voice

  • Your images and photographs matter

Sales Funnel = Conversaion

Nurturing a lead is the process of developing relationships with buyers at every stage of the sales funnel. It should also continue throughout the rest of the buyer's journey as well. When creating your own sales and marketing strategy, you want to focus your marketing efforts and communication on listening to the needs of your prospects. By providing information and answers they need, this will help lead you to close the deal.

Having a checklist is one of the first tools you'll need to create an overall marketing plan. Of course, not everything will always go accordingly, which is why you should check in on your strategies and efforts frequently.

Do you need help creating your marketing checklist? Give us a call at (203) 429-9671 and we can help fill in the gaps.


Salty Red Dog Marketing, LLC is a marketing agency in Westport, Connecticut, and Red Bank, New Jersey. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Contact: Phone: (203) 429-9671

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