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The Top 12 SEO Trends for 2023 to Focus On

Because Google constantly updates its ranking algorithm to improve the user experience, SEO is one of the most dynamic fields of digital marketing. Therefore, marketers have the chance to reevaluate the SEO trends influencing the search engine environment every year.

Considering this, keep reading to learn the top 12 SEO trends for 2023 and how to adapt your strategy to them.

The leading SEO trends to follow in 2023

This year, we want to continue to offer users high-performing web pages by showcasing our knowledge and value in our content. Throughout the history of SEO, these tactics have always been crucial, but Google is growing better at analyzing signals and figuring out which material genuinely complies with these requirements.

Let's examine what I mean more thoroughly and how you might adhere to those requirements.

1. Personal knowledge of a subject (the new "E" in EEAT)

As of December 2022, Experience has been added to Google's well-known EAT acronym (Expertise, Authority, Trust). Google will now take the author's or creator's experience into account when determining the quality of material.

What does the term "experience" mean then? Google needs to know that a content producer has actual, hands-on experience with the subject under discussion.

For instance, I have first-hand knowledge and can talk authoritatively on SEO trends that will emerge in 2023 as the founder of an SEO agency. However, because I am not a medical expert and have no expertise in the field of healthcare, if I were to write a piece of content for a health website on frequent causes of heart disease, that would diminish the quality of the content.

This implies that more websites need to pay greater attention to not only who writes their material but also what subjects they're concentrating on.

This brings me to the following two trends.

2. Content that is targeted at audiences rather than traffic

The proliferation of SEO content development is one factor in the rising emphasis on experience. However, Google crawlers will become suspicious if a website that provides financial software publishes blog articles with cooking instructions. Does the intended audience of users of financial software benefit from such content? Or does the website's position for specific high-volume keywords help?

You are aware of the solution. Companies whose content strategy is to only pursue search traffic without giving any thought to what people genuinely desire are unlikely to achieve ranking success in 2023. For material to be ranked, it is crucial to stay within your broad topic and industry categories.

Uncertain about the subjects to cover in your content? You can find relevant industry subjects that your target audience is looking for with the use of a content planning tool. When you enter a keyword, the tool will provide many semantically relevant keywords that people are currently entering into search engines.

3. A stronger focus on author authority

The rise of automatically generated content ranking in the SERPs is another factor contributing to Google's emphasis on user experience. In 2023, Google wants to make sure that the material it ranks was created by actual people with actual audiences in mind.

What can you do, then, to improve your creators' expertise and experience this year? Make sure that your content is being created by specialists first and foremost. Improve their experience after that in the following ways:

  • Include author biographies to convey the qualifications and experience of your content creators more effectively and completely.

  • Create author pages and connect to all the articles written by the author on your website from there.

  • Connect the social media profiles of your authors so that Google may more readily determine through social signals that they are actual individuals and actual professionals.

4. Interesting and beneficial content

Another significant algorithm change that will affect how we produce content in 2023 is Google's August 2022 upgrade on useful content.

Google has always placed a strong priority on providing people with top-notch content throughout its entire history. The information consumers click on in the SERPs should make them feel "satisfied," according to the new emphasis on "useful" content.

However, it might be challenging to gauge or quantify user happiness. What exactly does Google mean by "useful" then? that contains:

  • Made with people in mind, not search engines.

  • Suitable for the intended readership.

  • Pertinent to the website's main theme or topic.

  • Produced by capable, skilled creators.

  • Demonstrates a thorough understanding of the subject.

  • Have you picked up on a thread in this year's SEO trends?

It's easier said than done to produce informative material. So how can you improve the value of your content?

Prioritize quality over quantity first. Even though you probably have a lot of target keywords on your content calendar for 2023, producing a lot of unhelpful, unqualified material will probably not result in top rankings in 2023.

Second, go beyond merely looking at search volume in your keyword study. Think about the following:

  • What kinds of content are appearing in certain search results?

  • How much text is there?

  • What queries does it respond to?

  • What other themes or questions is it concerned with?

  • Which links appear on the page?

  • The creator is who?

  • What is their background?

You can learn a lot about these quality indicators from keyword and content analysis, so avoid being sidetracked by the prospect of just organic traffic.

5. Content written by AI and content creation tools

Despite all the 2022 upgrades aimed at preventing the usage of auto-generated material, it is likely that in 2023 the use of AI content will only rise.

There are currently more and more marketing applications that combine AI with SEO. And that makes sense given how much time these integrations can save! Over the past year, most content marketers have used one of these AI content producers.

Can content-writing tools be used responsibly in light of recent Google updates?

Absolutely! Although producing auto-generated drafts is strongly discouraged, marketers can use these technologies to expedite their content workflows while still producing unique, high-quality material.

Here are some of the more beneficial uses for these tools that don't compromise the uniqueness or humanity of the content:

  • Content tools: Producing work briefs can assist your authors in understanding the crucial keywords, subjects, and subtopics that ought to be covered in their original content.

  • Content outlines: Without relying on artificial intelligence to perform the work for them, material outlines are a terrific method to give your authors a blueprint for producing helpful content.

  • Content concepts: The brainstorming process can be sped up using tools like blog topic generators. It can be difficult to transition from a keyword to a useful content idea but using an idea generator can help you avoid writer's block.

6. SEO Automation

As digital marketers continue to make use of enterprise SEO software platforms and solutions, more SEO tasks will be automated in 2023, similar to how AI is being applied to content creation.

For instance:

  • Tasks that formerly needed a lot of human spreadsheet effort can be automated with keyword research tools.

  • Website updates and technical problems can be automatically detected using solutions for site auditing and monitoring like Search Atlas and Content King.

  • The less SEO-savvy can use website graders to find necessary adjustments and set priorities accordingly.

The proliferation of these DIY SEO tools will also enable companies and agencies to handle techniques more effectively and concentrate more on strategy.

7. Variations in CTRs due to SERP placements

Prepare to have your preconceived notions regarding CTR and ranking positions challenged.

Google has made it significantly simpler for consumers to navigate through numerous pages of SERP results to get the material they're looking for by enabling unlimited scrolling on both mobile and desktop.

With most clicks coming to the first three results, the link between ranking position and CTR has stayed fairly constant throughout time.

The proliferation of these DIY SEO tools will also enable companies and agencies to handle techniques more effectively and concentrate more on strategy.

8. SEO for products

Pages with a tendency toward shallow material, such product pages, can gain in 2023 from adding more interesting elements to the page, as Google continues to encourage long-form, informative content.

Customer reviews, FAQs, and drop-down menus are all examples of extra content that can be added to a product page. Even though including keywords in the product description is useful, consider other inquiries that customers might have before made a buy.

  • Offer free shipping, do you?

  • What are the return guidelines?

  • Are the product’s warranties, upgrades, or add-ons available?

  • Can you display any customer feedback or testimonials with the product?

These are just a few methods for including extra content on a website that is beneficial and educational for visitors who are thinking about making a purchase.

9. Analysis of SEO competitors

Analyzing rivals has always been a wise way to develop an SEO strategy, and in 2023, SEO tools will make competitor analysis much simpler and more successful.

Looking at the thought leaders in your field will be a guaranteed approach to determine what kinds of content in your industry will rank, since Google places more importance on industry expertise and "subject areas" of websites.

To compare the content, backlinks, domain authority, and other factors of competitors, use SEO competitor software.

Utilize these insights in your own SEO campaigns and content strategy by observing how your rivals are demonstrating their knowledge, expertise, authority, and trustworthiness through both on-page and off-page signals.

10. Less frequent crawling

Google recently announced significant climate goals, one of which is to use carbon-free energy by 2023. Google has been exploring lowering the number of times it crawls websites to accomplish that goal.

One of the simplest modifications Google can make in line with its environmental efforts is to reduce crawling, which helps conserve processing resources.

Reduced crawl rates, however, are more likely to affect refresh crawls than new content discovery crawls. As a result, it can take longer for Google to detect any updates we make to our websites.

The best tactical move in 2023 will be to optimize your content from the beginning with all the on-page components it will need to rank.

11. Reinvigorated image SEO

Website images are sometimes overlooked, although they have always contributed to higher ranks for picture queries.

Additionally, they can offer chances for us to use alt text to incorporate more keywords and semantically related terms into our content.

To provide their crawlers a better understanding of the content of photos, Google prefers to have alt text and schema markup. Google also favors webmasters that open their content to a wider audience. For people with visual impairments or those with connectivity or bandwidth issues, alt text also makes the internet a better place.

To ensure that you are adhering to all the must-dos with photos in 2023, use this checklist for image SEO.

12. Websites that load quickly and execute well

Since the page experience change in 2021, Google's ranking algorithm has given greater weight to websites with good performance and quick loading times.

Although Google did not complete rolling out the page experience change until March 2022, it may seem like ancient news, and the company will keep improving the signals it uses to decide if a page is genuinely operating well for people.

Page Speed Insights and Core Web Vitals will continue to be crucial resources for tracking and assessing the speed and functionality of websites in 2023.

In addition to improving content quality, businesses will benefit from better keyword ranks across all their domain's web pages if they prioritize page speed improvements.

Include these 2023 SEO trends in your plan of action

The trends listed below will all be important to keep in mind in 2023 as they are all directly influenced by Google's algorithm upgrades, values, and objectives. Additionally, use SEO tools to meet Google’s ever-higher demands more simply and successfully for content.

  • The updated "E" of E.E.A.T.

  • A stronger focus on author authority

  • Satisfying and useful information

  • Specifically targeted, niche-driven material

  • AI content and software for creating content

  • Automated SEO

  • CTR variations due to SERP positioning

  • SEO for product pages and competitive research

  • Less crawls per minute

  • Image SEO regenerated

  • High-performing, quick-loading websites


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 783-4822 // CT: (203) 429-9671

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