Have you ever visited a store that was so outstanding that you raved about it to everyone you knew even though you didn't make a single purchase? I'm not referring about a location where the staff treated you well and beyond your expectations since every company ought to treat its customers that way. Simple customer service like that!
I am instead referring to a company that had that special something that is difficult to describe. Whatever it is, it made you grin long after you had already departed. I've personally only encountered a handful of companies that possessed that special something, but they all had one thing in common: They consistently made me feel special even before I left.
Why did they succeed? What magic trick did they utilize to make visiting their establishment appear so magical? How can independent contractors do this to provide their clients a sense of genuine value?
Here are 9 strategies to help your freelancing customers feel properly appreciated both as a business partner and as individuals.
1. Keep in mind that clients are also people!
Everyone enjoys receiving praise, even in modest amounts. Making sure to treat your customers like actual humans and not simply machines on the other side of a computer screen is one thing you can do.
To assist your clients in celebrating their birthdays or anniversaries, find out when they will be doing so. If your company strategy allows it, think about providing them with a unique discount. This not only increases your sales but also gives them the impression that you appreciate their company. Use classy stationery and individually sign the card before mailing it to them to enhance the experience. Sending an email might seem far less special than mailing a handwritten note.
Cheapsters.org creator Jackie Lam claimed that in order to make her clients feel special, she sends them handwritten cards and letters.
Although having a good time is vital, it's also crucial to support customers at difficult moments. Sarah Bettencourt stated that she strives to keep in mind that her customers are also persons.
She said that she had sent several of them flowers at times of bereavement or illness. Sometimes I phone them and have a heart-to-heart, either about a challenging circumstance or to congratulate them on their achievements.
2. Pay particular attention
Nothing says VIP like being given the red carpet treatment and being given a tour. You don't want to choke off your clients or consumers, though. Don't attack them as soon as they enter through the entrance. Avoid inundating your customers with calls and emails to the point of overwhelm if they transact with you online rather than in a physical location. If they believe you are pressing them, they could stop doing business with you, which would be a loss for you.
It may seem challenging to strike the appropriate amount of individualized attention without seeming intrusive, but the key is to let them know you care about them and your needs. So that people understand you are there to assist them, be visible and accessible. Make sure to greet them by name and convey that they are your first priority. As a consequence, they will feel appreciated, which can be exactly what motivates them to conduct more business with you in the future.
3. Give gratitude
Thank your customers for doing business with you whenever you can. Again, if you go overboard, it will come off as phony and you don't want that. Always be sincere while saying "thank you," as your clients and consumers can immediately tell when something is false, which might make them feel misled and lose you a client. Being genuine is essential if you want to earn client and consumer loyalty.
Offering your clients and customers something unique over the holidays, such as a modest gift or card, is one way to express your gratitude.