Marketing is meant to increase brand awareness and create leads that will turn into sales. When you’re a small business – in the middle of a pandemic – it can be hard due to decreased visibility or budget. But don’t worry, there are plenty or ways you can scale your businesses marketing efforts, even with a little budget. Here are 42 small business strategy ideas to try now.

1. Know your audience.

2. Emphasize your value proposition.

3. Stay focused on singular goals and objectives.

4. Capitalize on short-term plays.

5. Double-down on what works.

6. Understand the power of existing customers.

7. Use free promotional tools