42 Small Business Marketing Ideas for 2021



Marketing is meant to increase brand awareness and create leads that will turn into sales. When you’re a small business – in the middle of a pandemic – it can be hard due to decreased visibility or budget. But don’t worry, there are plenty or ways you can scale your businesses marketing efforts, even with a little budget. Here are 42 small business strategy ideas to try now.


  1. Know your audience.

  2. Emphasize your value proposition.

  3. Stay focused on singular goals and objectives.

  4. Capitalize on short-term plays.

  5. Double-down on what works.

  6. Understand the power of existing customers.

  7. Use free promotional tools.

  8. Create a website to own your online presence.

  9. Consider blogging to attract prospects for your website.

  10. Promote yourself on social media.

  11. Invest in ads.

  12. Make sure you’re capturing web prospects’ information.

  13. Use email marketing to nurture leads.

  14. Manage relationships with a CRM.

  15. Lean into word of mouth as a promotional channel.

  16. Determine your brand’s identity.

  17. Identify your buyer persona.

  18. Design a logo and other assets.

  19. Build your website with a CMS template.

  20. Track your site with analytics tools.

  21. Consult agencies (like us!) and freelancers for web design help.

  22. Boost your Google ranking with SEO.

  23. Research keyword opportunities.

  24. Optimize your website for mobile devices.

  25. Write optimized blog posts.

  26. Experiment with photo and video content.

  27. Hire a freelancer to help you scale your content.

  28. Launch business pages on Facebook and LinkedIn.

  29. Build out your social media strategy.

  30. Use social media for customer service.

  31. Build interesting landing pages.

  32. Plan an email marketing strategy.

  33. Offer coupons in newsletters or on landing pages.

  34. Share your distribution channels on your website.

  35. Offer a free webinar.

  36. Consider PPC Advertising.

  37. Advertise on social media.

  38. Try co-marketing.

  39. Draw up a go-to-market strategy.

  40. Encourage happy customers to share their experience.

  41. Ask for Google reviews.

  42. Try out marketing experiments.