Okay, maybe not for every brand, but our ability to test and measure has allowed us to be more creative with our message in general. We just published some awesome call to action examples. Don't get me wrong: they're still capable of delivering a delicious rear-guard ambush, but it's time for more.
So, to help you get your creative juices flowing, here are 24 original, clever, and memorable call to action ideas.
Examples of free account call to action
The first group originates from a variety of SaaS websites that provide a free trial or demo. Let's look at some more efficient approaches of making this offer.
“It only takes 30 seconds to sign up.”
Adding "now" to your CTAs to make them more urgent is the oldest trick in the book. However, urgency does not imply ease or quickness.
· It doesn't make taxes any simpler if you start doing them now.
· Begin watching the grass grow right now. It doesn't help the grass grow quicker.
But 30 seconds to sign up? That sounds quick and simple, and it's certainly achievable now.
You'll also notice that the content around this call to action promotes a sense of comfort ("walk right into a sample account") and speed ("Ready to give us a try?").
Surely, you can spare just 30 of your 86,400 seconds in a day.
“You don't need a credit card to get started.”
This site could have simply used "Get started free" as its CTA button copy, along with a little "No credit card necessary!" beneath, and the message would have been communicated. However, adding "Get started without a credit card" in the full button makes it feel more safe or truthful.
This might be because blue is associated with trust and reliability in color psychology, or it could simply be because writing surrounded in a box feels more formal. It's an excellent call to action in any case.
The new "free" is "without a credit card."
“Secure my no-cost account.”
Another compelling appeal to action may be found here. "Lock In My Free Account" seems hard and trustworthy, yet it also implies that the free account may be lost. When you read the fine print, you'll notice that it's a one-time deal. This button would not have indicated the limited nature of the offer if it stated "Unlock My Free Account."
“Lock in” implies that this deal may not be available indefinitely.
“2 minute demonstration.”
"Get started for free" is the major call to action on this homepage screenshot below, but I like the pink play button on the platform screenshot next to it. "2 minute demo," it says. Despite the lack of a verb in this CTA, it effectively conveys speed. Doesn't it just read quicker than "2 minute demo" or "view the brief demo"? It's almost as if they don't want to spend another millisecond of my time by making me read another word.
5 minutes goes by much faster than 5 minutes.
I'm a big supporter of lifelong learning. However, I am not a fan of the CTA "learn more." Here are some more effective methods to direct users to other parts of your website.
Talk to me!
Serious prospects should contact the company to learn more about case studies that aren't publicly available on the site. "Give me the lowdown on hush-hush initiatives," rather than "Some projects for prominent companies are confidential," is far more engaging, fascinating, and approachable. To learn more, please contact us.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671