When it comes to marketing your business today, remember: this isn’t your grandparents’ era. Things have changed.! In fact, the people living in them – and the children who may have to make the tough decision to help their parents move – more and more are members of the Rock and Roll Generation: Boomers and Generation X (their adult children).
ADULT CHILDREN WANT INFORMATION - AND LOTS OF IT!
As new agencies and facilities are forming to serve the Baby Boomer population, competition for this growing market will only continue to rise as well. To emerge as a leading agency, you have to plan and execute a marketing strategy that takes advantage of both inbound and outbound tactics.
To connect with potential clients, you need to be both creative and active to establish a larger presence in your community. Word-of-mouth will always be the best form of marketing, but you simply can’t rely only on referrals to acquire new clients.
You want to first identify your target market, define your message, then create meaningful relationships.
IDENTIFY YOUR TARGET MARKET
This about the Who, What, Where, How and Why.
The Who: 2 categories – physicians (create a relationship with physicians for a strong referral network), and patients (word of mouth and direct inquires).
What: What are you the best at? What differentiates you from your clients?
Where: What is the area of your services?