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Your Best Business Tool - A Marketing Plan

A marketing plan is an essential tool for any business. By creating one, it can help you think about what makes your business unique and how to get the message out to desired audiences. Just as you plan for other areas of your business, such as inventory, production and billing - thinking ahead about your marketing efforts is key to staying competitive. Make sure you plot your marketing strategies ahead of time; your business will run more efficiently and your efforts are more likely to see a return on investment – yay!

Your marketing plan should be like a map to guide you toward your goals. With it, you are more likely to be realistic about your time and energy. Having a plan like this will help you stay organized and on track throughout the year. If you add a social media marketing plan, you can include marketing objectives, strategies, brand positioning, messaging and public relations.

When creating your marketing plan, think of adding the following components in your plan:

  • Marketing Objectives - Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the company. They also provide an essential focus for the marketing team. It's important to set goals. Use metrics to track your performance so that you can determine whether you're meeting goals and where you can make adjustments to improve results.

  • Marketing Strategies - Your marketing strategy should be a long, overarching vision, intended to fulfill your predetermined goals and objectives. Strategy is the plan that ensures all your day-to-day activities contribute to your monthly, quarterly and annual business goals.

  • Brand Positioning - Brand positioning is the place that your services and solutions occupy in the minds of your target audience. It should be the reason to buy your brand over others. It ensures that all brand activity has a common focus at all points of contact with the consumer. Before starting to create a strategy or ads, define your brand first. Articulate your unique selling proposition and why it matters to customers.

  • Marketing Messaging - Your marketing message should grab your customer's attention, tell them how you can solve their problem, why they should trust you, and why they should choose to do business with you over all other choices they might have.

  • Public Relations Activities - PR is the practice of maintaining relations between the organization and its public. The purpose of PR is to convince the stakeholders and other investors to maintain a favorable point of view of the organization concerned.

By adding effective social media strategies - such as using websites and applications to promote original, quality content - your goals of increasing reach, creating engagement and improving communication between businesses and consumers will grow. Your marketing strategy should define how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. It should be a simple statement of intent, outlining the goals and measurable objectives for using social media, as well as the target outcomes you want to achieve. It is essential to have a strategy that is actionable and understands the needs of the customer.

Don't know where to begin? We can help write a marketing plan for you. Call us at (203) 429-9671.


Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.


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