There are so many ways to market yourself besides posting on Social Media. As I've always said, YOU are the face of your business – it's important to get out in the world and connect with other like-minded professionals. Here are 25 things you can do right now to market your business.
Social Media – Of course. Everyone uses it, so should your business! The opportunities to market your business are endless on social media, so pick your platforms and start promoting! (Of course, I am here if you need help.
Host a Free Training – Record a quick video training, host a webinar or free call sharing your expertise. Remember to offer your services at the end for people who need more assistance.
Send Notes to Past Clients – Check in on them, thank them for their past business and see if they need any other services you can provide.
Ask for Referrals – Reach out to friends, family, acquaintances, and business associates letting them know about your business and how you can help. Ask them for referrals!
Attend a Meetup or Networking Event – I LOVE networking and making new connections. These are a great way to share your business! Check with the local chamber of commerce's business groups, or business events you can attend and network with others. Ask other business professionals which networking groups they like attending.
Promote a Discount or Special Offer – This is a great way to attract new and old clients. Give them an incentive to work with you again!
Email Your Subscriber List – If you have one, like MailChimp or Constant Contacts, it's an excellent source for business. They have already subscribed to your list so offer them what they know you can do!
Write a Guest Post – This will help you get in front of a brand-new audience! Choose another website or blogger that has a similar target audience as you.
Strategic Partnerships – Align yourself with other business owners and create a partnership where you promote other services to their audience.
Facebook Groups – Another good source for connecting! There are groups made just for networking, groups filled with business owners of all industries, and you can do a simple search to find the right ones to start networking in. Feel free to reach out – I'd be happy to share some of my favorites!
Create a YouTube Video – YouTube has a HUGE audience of viewers and this could help you get in front of a whole new group of ideal clients.
Speak at Local Events – Contact local colleges or businesses networks and offer to speak about your expertise.
Create a Freebie – Create a high-value free resource for your ideal fans they can opt into your email list to receive. Checklists, Challenges, Resource Guides, or Mini Courses.
Host a Giveaway – Want to get new eyes on your brand? Give something away. Whether it's products or even a service, this can give you a pool of new people who need what you have to market to in the future.
Sponsor an Event – Find a way to help your community and either make a donation or contribute your services to an organization in exchange for a business promotion.
Create an Affiliate Program – Sign up former customers or strategic partners as affiliates to sell your products or services. Then, each time they make a sale, you both get paid.
Interview Others – Seek out industry influencers and interview them! Chances are good they share your interview with their network and help spread the word about your business.
Host Your Own Event – Charge a small fee to cover costs and blow people away by giving them a ton of value! Give them something to talk about and share with their network.
Run a Facebook Ad – These are strong right now and for good reason. They provide results! Offer your freebie, products, or just promote your page. Either way, this can be a huge benefit to growing your business.
Host a Twitter Chat – Connect with other Twitter users and chat about topics you are experts in. Use a cohesive hashtag and have everyone invite their fans to join.
Reach Out to Local Media – Contact local papers and TV and radio stations and tell them about your business! See if they will write a feature story on you.
Comment on Blogs – Comment on Influencer Blogs, make them thoughtful and relevant. Other fans will see them and be interested in who you are.
Comment on Social Media – Want to get noticed? Leave comments on Facebook pages and Reply to Influencers. Their followers will see your responses and it's a great way to establish your expertise in other's minds.
Periscope/Live Videos – Use live videos to put value out in the world. Remember to ask viewers to share with their networks.
Guest Post on Other Blogs – Get your content in front of as many people as you can!
If you have questions about this post or putting any of these ideas into practice in your marketing plans email me at: firstname.lastname@example.org. I'm happy to help.
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.
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