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20 Phrases to Attract Customers and Increase Return on Investment

To attract people to your shop, you'll need effective copywriting and appealing words. These words, which are commonly used by renowned copywriters, are guaranteed expressions that elicit attention and desire from buyers. They're phrases that convert clients' desires into requirements. Use these top 20 retail marketing words to help your ad content stand out and thrill customers:

1. It Is Elegant in Its Simplicity

Customers despise complexity and appreciate simplicity, which they regard as a sign of strong customer service. You can create a pleasant client experience by keeping things simple.

2. Creatively Motivated

This sentence exemplifies your sense of style. It demonstrates to the customer that you are forward-thinking. Keep in mind that form is frequently more important than function.

3. Make Your Life Better

Customers are continuously looking for methods to improve their lives. Use this phrase instead of the often used term "new and enhanced."

4. Improve Your Appearance

Customers also want to know how to look and feel better, and this statement is very important in the fashion sector. When you can improve a customer's appearance, you can generally remove their pricing constraints.

5. It'll make you feel good on the inside since it looks so good on the outside.

This statement expresses gratitude to the buyer for a decision they've made or are going to make. It validates their decisions and makes them feel good about their purchases.

6. Never Looked Better

This is a another way of saying "new and better." It conveys that the product is the most recent model or the most popular on the market, eliciting favorable responses from customers.

7. Simply Amazing

"Awesome" is the new "excellent" or "fantastic" in commercial copy and daily conversation. These words, when combined with "simply" (another word that conveys simplicity), form a strong sentence.

8. From start to finish, everything is perfect

This sentence suggests that you are detail-oriented. But make sure there's a sense of coherence and alignment. If you utilize this term, the design and merchandising of your store must be flawless, right down to the last detail.

9. Make an Impact

Customers enjoy receiving compliments (and by complimenting customers, you increase your likeability). This statement is a sophisticated technique of informing the buyer that the goods will attract their attention.

10. Unparalleled Value

The world cares about value, yet when individuals are asked to describe "value," they never seem to be able to. When you use the word "extraordinary," you're helping the consumer define that value.

11. We Proudly Display

Consider Rolex, Coach, and Tiffany & Co., all of which have a strong sense of pride and prestige. This phrase helps your buyers link your items with the type of reputation you want. Visual displays and signs in your business can help to strengthen these connections.

12. It Comes With Our Reputation

This is another way of stating, “People enjoy our products and trust us, thus we’ve been in business for a long time.” This sentence establishes you as an important retailer.

13. The Best Option

Customers wanted to know that their choices were correct. This term implies that if a buyer purchases your stuff, they will be making a wise decision.

14. A Memorable Moment

This statement implies that you've produced an experience for consumers that you want them to remember and tell their friends about, resulting in word-of-mouth marketing.

15. Appreciate Life

Consider how firms like Betty Crocker have used marketing to build a lifestyle. This statement conveys to the consumer that your items promote and celebrate that lifestyle.

16. Make the Most of Your Time

This slogan is perfect for the activewear and sporting goods businesses. It instills a sense of wonder and a drive to improve the customer’s life experiences.

17. Appreciate the Quality

This statement, like "we display with pride," establishes you as a trustworthy and reliable source. It's particularly effective if you've been in business for a while.

18. It's All Worth It

Specialty merchants' items are frequently more expensive than chain stores', typically because they sell higher-quality products from a particular brand. This sentence recognizes that a store's pricing is greater, but it does so in a way that shows why paying more is beneficial.

19. You're Worth It

Customers will be wowed by the present if they hear this sentence. It also claims that the product satisfies the demand to receive exactly what you want, when you want it.

20. Immediate Energy

People, once again, are looking for quick results. This statement, popular in the energy drink market, assures customers that they don't have to wait to feel amazing.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671

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