7 Creative Marketing Ideas for Service Business that are Boring

Are you having trouble coming up with new marketing ideas for your "boring" service company? Here are seven strategies to make your next campaign more exciting.

1. Make your content marketing more visual.

It may appear like businesses who offer attractive things are having all the fun since the takeover of visual social media like Instagram and Pinterest. However, there's no reason why less attractive businesses can't participate.

The secret to success for firms that don't naturally lend themselves to visual media is to think abstractly – and don't be afraid to break the rules. For example, a home décor-loving audience is likely to be interested in home remodeling services, so why not post photos of gorgeous interiors on your HVAC company's Instagram account?

Consider the advantages that customers get from using your service or the difficulties that your company helps to solve. Use pictures to call attention to this pain area, such as HVAC services, which may assist alleviate the effects of seasonal allergies.

2. Hold a social media contest.

Sweepstakes, quizzes, and picture competitions are all examples of social initiatives that may help your marketing go viral. Even the most mundane companies may increase engagement, attract traffic, and gain new followers and subscribers by giving an incentive.

There are internet tools that make managing and tracking social marketing simple for everyone. Visitors who share your contest with their friends might be rewarded, or contestants can be required to perform certain tasks, such as li