Was expanding your clientele on your list of goals for this year? Here are 10 tried-and-true suggestions to assist you in gaining more clients.
1. Provide exclusive deals and discounts to recent clients
Today's consumers are still searching for good bargains and value. Offer initial discounts, deals like buy two, get one free or free gift wrapping for the first three transactions to entice customers to your store. Deals like this can draw in new clients who were contemplating doing business with you but required a push to alter their purchasing patterns. Then keep tabs on their purchases and the promotions they took advantage of so you may more effectively target them in the future with messaging that will win their loyalty.
2. Request referrals
Once you've won a customer's loyalty, put it to use by requesting recommendations from them. One of the finest places to find new consumers is through your current clientele. But you can't just sit back and wait for them to invite their friends, family, and coworkers over. Take charge instead and develop a systemized strategy to aggressively seek out recommendations from your happy consumers.
Include actions that encourage referrals in your sales process. Make sure clients are satisfied with their purchases by sending follow-up emails, and then ask for recommendations in a subsequent email. If the sale price justifies it, think about providing incentives.
3. Contact former clients again
Recheck your contact list of old clients and reach out to those who haven't bought from you in a while. Choose clients you haven't visited in six months and establish a regular timetable to accomplish this (say, every three months). Send them a "We miss you" message and an incentive to return via phone, text, email, or direct mail, along with a bargain or promotion.
Meeting new people and introducing yourself and your business to them is the best approach to increase brand recognition. Join your trade association, the chamber of commerce in your area, and networking groups. Observe Meetup gatherings. Even attending PTA meetings may be a beneficial networking opportunity for local company owners. Instead of asking yourself, "What's in it for me?," ask yourself, "How can I assist you?" when you network.
5. Make website updates
Consumers and B2B purchasers mostly use online searches to discover new firms. This implies that in order for people to find you, your website has to work really hard. Make sure your site is mobile-friendly as you review your search engine marketing and search engine optimization strategies.
Your website's design itself matters. Too many graphics might make your website load slowly, turning off visitors. Hire a website design business and/or SEO specialist if you don't have the necessary in-house experience.
6. Work with complementary companies
A clever strategy to gain new consumers without spending a fortune is to collaborate with companies who serve similar clientele but aren't directly competitors, and then plan how to promote to one another's clientele to generate new revenue. For instance, partnering with a company that offers maternity wear would be fantastic if you sell infant things.
7. Showcase your knowledge
You may build curiosity and even buzz by exhibiting your industry knowledge, which can help you draw in new clients and increase business from your current clientele. Making a positive impression on prospective new clients and consumers may be accomplished in a number of ways, including volunteering to appear on industry panels, presenting a webinar or workshop, speaking at industry events or to groups your target customers belong to, or hosting educational sessions. Owners of B2B businesses benefit the most from this strategy.
8. Make use of internet review and rating websites
Before doing business with a brand-new firm, consumers in both the B2B and B2C industries regularly consult internet ratings and review sites. Therefore, be sure to keep an eye on such websites and address any concerns. Link to favorable reviews on your website to capitalize on them. Display signage inviting consumers to share their opinions at your business's store, workplace, restaurant, or other venue. New clients are more inclined to give your business a try if they see others praising it since social proof is so persuasive.
9. Take part in neighborhood events
Most consumers prefer to support independent, local companies, according to surveys. By taking part in charitable activities and organizations, you may enhance your reputation in your neighborhood. Sponsor a neighborhood 5K, set up a Christmas "gifts for kids" drive, or donate equipment to a local Little League team. All of this improves your reputation and draws in more clients.
10. Bring a companion
Similar to recommendations, but requiring consumer involvement. To encourage your devoted clients to refer their friends and colleagues to your business, provide "bring a friend" discounts. To draw in more customers, a restaurant may, for instance, run a "buy one entrée, get the second for free" promotion.
Consider this a basic list of tactics. Add your own thoughts. The idea is to start early so that you are already selling to a larger consumer base by the end of the year.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671