Tutorial on Case Study Writing (10 Samples Included)!



The classic example: One of the most crucial pieces of marketing material, but also one of the most tedious to read. The issue here is that if you lose a reader, you also lose a potential buyer. There is another option!

Here, I'll teach you what it takes to craft a case study that readers will eagerly devour. An engaging and motivating case study that generates sales.


Define the term "case study" in detail.


A case study is an in-depth account of how one of your actual clients used your offerings to solve a specific issue. I used the term "story" in a very specific way. A successful case study is like a tale in which the main character (your client) faces challenges but ultimately triumphs thanks to your product or service.


Case studies should leave the reader feeling like they are the protagonist in their own tale. Customers need to feel that they can identify with the featured customer's struggles and that your product or service can help them reach their own personal objectives.


The purpose of a case study in business.


Here are some general rules (specifics may vary depending on the nature of your organization; for example, a kitchen renovation company may be able to convey their whole narrative with photographs, whereas a software invoicing solution may not).


  • The standard recommendation for a case study's length is between 500 and 1500 words.

  • We also recommend include a conspicuous "snapshot" segment of 100 words or fewer.

  • Most of your words should go into the advantages and outcomes section.

  • Try to avoid using more words than necessary. Use visuals and consumer feedback to tell your story.