The Ultimate Guide to Law Firm Marketing

The activity of acquiring new clients to your law business is known as "law firm marketing." Digital marketing, SEO, blogging, print and digital commercials, and other forms of advertising may be included in a law firm's marketing strategy. Many more strategies, such as the use of law firm marketing technology to automate certain duties, may be included in your marketing strategy. You may spend a great deal of time and effort promoting your business, no matter how you do it.

As a legal business owner, it can be difficult deciding where to spend your time, money, and resources in order to keep your practice and firm going smoothly. Knowing where to begin is essential to determining which strategies are most beneficial for your marketing goals.

To effectively promote your law practice, you'll find all the information you need here—from SEO to networking to everything else. This book will help you grasp essential law firm marketing vocabulary, how to begin constructing your marketing strategy, and how to assess your efforts. In addition, you'll get knowledge about marketing statistics, best practices, and insights into the legal sector, as well as the most effective technologies and tools for marketing a law office.

Law Firm Marketing Terms


Before tackling the strategy and implementation phase, it's critical to grasp the fundamentals of law firm marketing. We've compiled a list of the most significant marketing words you should be familiar with.

Many more marketing terminology may be learned, but this list is a fantastic place to start, especially if you're just getting started in law firm marketing.

Call-to-action (CTA)

If you want a potential customer to take the next step toward becoming a paying customer, you need a call-to-action, or CTA. Your "Contact Us" form, for example, or a button in a sponsored advertisement that goes back to your website are two examples of this.

Conversion Rate

People who visit a certain website or ad are counted as "leads" if they later become customers. Either a single page on your website or the entirety of it may have its conversion rate monitored. You may also examine how successfully your intake process is turning leads into paying customers.

Landing Page

It is common practice to use landing pages to compel visitors to take some sort of action, such as clicking on a link, completing an online form, scheduling an appointment, etc.

Marketing Lead

The term "marketing lead" refers to a prospective customer for your business. It's not just a random person that comes to your website for a quick look. When a potential customer takes an action that indicates they are interested in communicating with you, they become a marketing lead. They might, for example, use a "Contact Us" form on your website, phone your business, or offer their information in another manner.

Pay-per-click (PPC)

In the PPC advertising model, marketers pay a specific amount each time a site visitor clicks on their ad, which is a kind of paid internet advertising.

Return on Investment (ROI)

Return on investment (ROI), a common corporate performance statistic, is particularly essential in marketing. If you want to expand your law company and keep it lucrative, you need to be sure that your marketing efforts are paying off.

Search Engine Optimization (SEO)

If you want your website to show up high in search results for relevant keywords, SEO is the technique of optimizing your site.

A keyword phrase is a term or phrase that represents the subject matter around which your web pages are organized. For example, if you're a Manhattan divorce attorney, you may target "NYC Divorce Attorney" as a search term.

To put it another way, these are the key phrases that people use to find information on the internet. To help search engines understand your website's relevance to a specific issue, you should include your keyword (and/or semantically comparable versions of it) in prominent locations on your page. Adding Yoast SEO to your WordPress site is a simple and effective SEO tool.

10 Steps to Marketing Your Law Firm


A marketing strategy for a law business, no matter how big or little can be put together quickly and effectively with the appropriate approach. Whether your objective is to build a long-term solo practice or a fast-expanding corporation, the methods listed below can help you get there.

Marketing your legal practice is a complex process that requires careful consideration of these nine areas:

  1. Create a budget for marketing purposes.

As part of any legal firm's long-term business strategy, an effective marketing budget is essential. It's important to set your goals and figure out how much income you'll need to make them a reality before you can calculate how much money you'll need to invest in your law firm's marketing activities So how many cases per year will you need to bill in order to fulfill your income goal? Depending on your specialty, this may or may not apply to you.

You'll be able to determine your entire marketing budget for your law practice once you've completed the first steps. Take note of your legal firm's current status, i.e., are you just getting started or has your company been around for a while? It's also a good idea to take into account the competition in your area. In a metropolis like New York, where the competition is fierce, are you a commercial attorney attempting to create a clientele? Or are you the only family lawyer in a small town?