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The Complete Guide to AI in Digital Marketing

AI is now a game-changer for digital marketers, having grown from a sci-fi concept. Personalized advertisements, predictive analytics, customer experiences, and many other things are now powered by it.


AI in digital marketing: what is it?


Artificial intelligence (AI) in digital marketing leverages AI skills including data gathering, machine learning, natural language processing, and data analysis to automate marketing processes and choices and get consumer insights.


AI has the benefit of quickly providing insights into consumer behavior by gathering enormous volumes of data. Depending on the behaviors and inclinations of the consumer, they may be used to address and customize their demands. With feedback and fresh data, AI may also evolve and become better over time.


Marketing professionals may become more efficient and individualized with the help of artificial intelligence. In other words, users may interact with relevant material via website activities, ads, or branded messages.  


However, AI does not take the place of human labor or duties! Although it is an enhancement and supplement to those, its efficient usage need human talents. 

AI-Powered Digital Marketing Tools


There are a ton of generative AI tools available that support marketers in their day-to-day work, even if ChatGPT may be the most well-known. From content creation to automation to SEO and design, they may assist marketers with a wide range of tasks.


Here are a few of the best AI tools currently available:


  • – Real-time consumer experiences are enhanced by AI and machine learning technologies.

  • Jasper – Tool for content creation and optimization that was created to enhance content production.

  • Manychat – Uses natural language processing (NLP) to provide an engaging consumer experience on social media platforms, such as WhatsApp.

  • Midjourney – Can translate natural language commands into visuals.

  • Optimove – A consumer data platform with marketing features powered by AI.

  • Perplexity – This app is comparable to ChatGPT, but it utilizes online citations more clearly, making it more suited for study.

  • Surfer SEO – An on-page SEO tool powered by the cloud that evaluates and contrasts your sites with what is already showing up in search engine results

  • Writer – An AI writing aid and multipurpose content creator, this highly regarded tool.

  • Zapier – Connects services and applications that your business employs to help automate tasks.


AI Examples in Online Marketing


Because of AI's strength, it may be used in a variety of digital channels. Businesses utilize it for digital advertising, task and process automation, and social media marketing.


The streaming behemoth Netflix is renowned for its adept use of artificial intelligence (AI), using the technology to provide customized suggestions based on user behavior and interests.


AI Applications for Digital Marketing


Businesses are beginning to leverage AI technology in routine jobs like content creation for PPC advertisements and triggered email processes as they become more widely available and user-friendly. 


About half of the members of the Digital Marketing Institute's membership group thought that their responsibilities are changing as a result of AI, and 44% of them now utilize it. Forty-five percent of those who use artificial intelligence think it has boosted their output.


Then why are marketers using AI?


1. Creation of images and content


The marketing department is under constant pressure to provide high-quality content for a wide variety of platforms and objectives. But many marketers lack the time and resources necessary to create high-quality content.


Generative AI technologies, including ChatGPT and Jasper, have become quite popular due to their ability to assist humans in the creation of new material.  Everything you need for content marketing, including subject lines, ads, landing sites, blogs, and more, might fall under this category. Additionally, you can personalize your material for each audience by using AI writing prompts to generate attention-grabbing headlines and tailor your content to their interests.


You may save both time and money by using these tools. Make sure the material has character and is consistent with your brand voice by reading it over before it goes public.


2. Assistance to customers and their needs


Chatbots powered by artificial intelligence have long served as a means of client communication and information provision. Chatbots are the go-to for quick answers to basic questions or interacting with brands.


When it comes to clients, however, AI plays a more significant role. Personalized information and messaging, need prediction, simplified purchase, and issue routing to the appropriate department or agent are all ways it may enhance the customer experience.


3. Segmentation of customers


Using customer segmentation and targeting, you can zero in on your most important consumers and exert influence over them. But doing it by hand may be expensive and tedious. 


With the use of algorithms, AI can divide your potential clients and consumers into subsets defined by shared characteristics like interests, requirements, and actions.


After that, you can reach out to and engage these groups using real-time, segment-specific, personalized communications. With the use of recommendation systems and Natural Language Processing (NLP), you may enhance your goods, services, or customer experience by responding to consumer comments and reviews with suggestions that are tailored to their tastes.


4. SEO


The field of search engine optimization (SEO) is ripe with opportunities for artificial intelligence. Google and other search engines have been using complex algorithms to crawl the web and index sites in order to determine their rankings. Now, with the help of Search Generative Experience (SGE), AI is become even more ingrained in that process, significantly altering the search landscape.


By studying user behavior, AI can automate and enhance content optimization, meta tag creation, and keyword research. Additionally, marketers may use it for predictive SEO purposes, which involves predicting SEO trends, user behavior, and algorithm modifications. 


Artificial intelligence may improve both visual and voice search, which are two of the most popular ways people are finding information online. To do this, it is necessary to add pertinent information to photos and concentrate on natural language processing and long-tail keywords.


5. Advertising with pay-per-click


You only pay when someone really clicks on your ad using pay-per-click (PPC) advertising. Paid search marketing (PPC) is a powerful tactic since it can quickly draw in new clients via tailored ads, yields good results, and is easy to adjust and improve.


You may optimize your PPC campaigns with the help of AI by doing things like:


  • Studying keywords

  • Targeting and bidding

  • Advertising production, planning, and execution

  • Analysis that anticipates

  • Identifying fraudulent activities;


Advertising formats, targeting methods, and pay-per-click (PPC) measuring tools are all subject to change as technology develops further. This is why being abreast of news and events is crucial.


Final Thoughts: Artificial Intelligence for Online Advertising


When you first hear the word "artificial intelligence," you may feel overwhelmed and wonder how it will change your job. Contrary to popular belief, it poses no danger. When it comes to efficiently accomplishing your objectives, AI may prove to be an indispensable companion.


Machine learning and other AI systems excel at handling repetitive, routine, and physically demanding jobs. Your time is better spent on the higher-order, more strategic, and creative parts of your employment now.


Acquiring knowledge and expertise in AI will also benefit you personally. Experience cutting-edge generative technology firsthand while gaining marketable skills in a field that's only going to grow in popularity. 


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ (732) 897-5769 // CT (203) 429-9664

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