You entrepreneurs put a lot of effort into developing a reliable clientele. What transpires, though, when it's time to part ways with a client? There are many causes for this. Sometimes it just isn't a good fit, other times priorities and schedules change, and other times individuals are just plain tough. Regardless of the cause, parting ways with a customer demands tact and respect. Let's look at the best technique to manage parting ways with a customer.
Be truthful. Regardless of the cause. One reason is that telling a falsehood and then getting discovered makes you and your company seem terrible. Two, even if the justification is uncomfortable, it could be useful for the customer to be aware of when dealing with your successor.
Recognize the effort you two have put out. Avoid wasting time assigning blame. Recognize the job you've accomplished together and express your gratitude to the client for the chances they've provided you. Never take your clients for granted, even if a separation is required because there are many business owners that desire additional customers.
Send a notice. Don't just let them dangle! It's a bad move all around and unprofessional. Consider how much time you would need to locate a replacement if you were the customer and then offer them at least as much time. They will talk about you when your job with them is done since word of mouth is still quite effective.
Please suggest a substitute. Clients will value your advice if they see you as an authority on the issue. Name a reliable, high-quality substitute. The only thing worse than leaving them in the dark without any direction is guiding them toward a decision that will harm both them and their business. Go above and above and conduct some further research if you don't already have a suggestion in mind.
Make their transition a priority. Take the time and effort to prepare for the separation and see it through until the client feels comfortable. Do not leave as soon as the last check clears. Give your successor your contact information even after the relationship has ended and offer to help with any issues they may have to make the transfer go more easily.
There are always two sides to every story, so avoid burning bridges! Sometimes a relationship becomes so poisonous that we want to wash our hands of the person and declare, "NOPE, I'M DONE!" Avoid doing this. In addition to being improper, hasty judgments are rarely good ones. Let's not forget that despite your best efforts, it's completely conceivable that you weren't always a pleasure to deal with, regardless of how tough a customer made your life. Nobody is flawless. Additionally, it's crucial to keep in mind that this also applies to us when closing business partnerships, and to do so politely.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671