We now live in a digital age. Despite this, many accounting companies' marketing strategies are still analog. To expand and develop, they spend thousands of dollars on printed brochures and rely on referrals and word of mouth. Those strategies have shown to be beneficial in the past. However, what brought you here won't always bring you where you want to go in the future.
According to Thomson Reuters, 85 percent of consumers perform internet research prior to making a purchase, with 60 percent doing so specifically for accounting services. You're missing out on big development potential if your company's marketing strategy doesn't adapt to the digital environment.
Here are a few suggestions to get you started.
Make a website that is focused on your customers.
Websites for CPA firms typically fall into one of two categories: bare-bones sites with nothing more than contact information, or overloaded sites with more information than any prospective customer needs, desires, or can easily browse.
Create a website with an appealing layout and a mobile-friendly design in collaboration with a web designer, developer, and your marketing team. Make it simple for existing and potential clients to discover the information they need and to arrange an appointment.
Become a well-respected tour guide.
SEO (search engine optimization) is a very effective marketing technique. People conduct online research about your corporation before deciding to hire you. Create great content and publish it throughout your website and social media platforms to assist them justify their decision to work with you. This enhances SEO and portrays your team as trustworthy advisors that assist clients in achieving their objectives.
Unfortunately, few busy professionals have the time to consistently write useful material. The good news is that you aren't on your alone. Hire a writer, engage with a freelanc