We now live in a digital age. Despite this, many accounting companies' marketing strategies are still analog. To expand and develop, they spend thousands of dollars on printed brochures and rely on referrals and word of mouth. Those strategies have shown to be beneficial in the past. However, what brought you here won't always bring you where you want to go in the future.
According to Thomson Reuters, 85 percent of consumers perform internet research prior to making a purchase, with 60 percent doing so specifically for accounting services. You're missing out on big development potential if your company's marketing strategy doesn't adapt to the digital environment.
Here are a few suggestions to get you started.
Make a website that is focused on your customers.
Websites for CPA firms typically fall into one of two categories: bare-bones sites with nothing more than contact information, or overloaded sites with more information than any prospective customer needs, desires, or can easily browse.
Create a website with an appealing layout and a mobile-friendly design in collaboration with a web designer, developer, and your marketing team. Make it simple for existing and potential clients to discover the information they need and to arrange an appointment.
Become a well-respected tour guide.
SEO (search engine optimization) is a very effective marketing technique. People conduct online research about your corporation before deciding to hire you. Create great content and publish it throughout your website and social media platforms to assist them justify their decision to work with you. This enhances SEO and portrays your team as trustworthy advisors that assist clients in achieving their objectives.
Unfortunately, few busy professionals have the time to consistently write useful material. The good news is that you aren't on your alone. Hire a writer, engage with a freelancer, or form a partnership with a firm that can assist you in producing new, unique material on a monthly basis.
Avoid utilizing a newsletter provider that sends out the same old content to all of your clients. Sharing the same information as everyone else degrades your SEO efforts and does nothing to improve your authority.
Use social media to your advantage.
44.8 percent of the world's 4.2 billion social media users use social media to look for brand information, according to Hootsuite.
You can communicate with clients and prospects and establish social proof by investing in social media marketing and successfully maintaining your social media accounts.
In the context of marketing, social proof is evidence that other people are aware of and trust your brand, and that they have purchased and valued the services you provide. When you interact with your social media followers and publish customer testimonials and other relevant information on your social media platforms, you develop social proof.
Create email marketing campaigns that are automated.
Email marketing is a powerful tool for informing existing customers about additional services you provide and generating leads from your website.
Lead magnets and drip programs should be part of your digital marketing plan. In return for a valuable piece of information, such as white papers or checklists, lead magnets entice website users to subscribe to your email list. Drip campaigns are a triggered series of automated emails delivered to specific email subscribers on a specified timetable. A successful drip campaign, according to Martech Zone, may produce 80 percent more sales than a single marketing email.
An email marketing tool may help you measure the performance of your campaigns by automating them and analyzing the outcomes.
In today's increasingly digital environment, digital marketing isn't a differentiation; it's a core pillar for any successful company. Incorporate these digital marketing strategies into your business to establish yourself as an industry authority. It takes time, just like any other project. But if you stick to your guns, you'll have plenty of opportunity to work with customers that want accounting, tax, or advising services.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671