Are you seeking for time-saving marketing advice for small company owners?
I understand. If you're a small company owner, you know how valuable your time is. Clients must be met, and projects must be completed. Not to mention managing workers, reconciling accounts, and running operations. In the midst of it all, you still have to advertise your small business. You might be wondering where you'll find time to do "everything."
There is, however, a more efficient approach to advertise your small business.
Yes, it will need some work at first.
However, after you've established marketing strategies, processes, and methods, promoting your small business will become lot more efficient and straightforward.
Here are some marketing techniques for small company owners that can save you time:
1. Make use of template copies
Nowadays, copywriting is an important aspect of content marketing, and adopting copy templates will save you a lot of time.
These templates are available in a variety of formats.
Copy templates are available to assist you in creating material for blogs, emails, and social media postings.
There are also copy templates that you might create for your business’s repeated duties.
What kind of copy templates might you make for your service-based company?
2. Make use of automation tools
In several aspects of my organization, I, like many others, was guilty of not investing in automation technologies early enough.
Yes, using numerous automation solutions costs money, and I understand that funds are limited when you're just getting started.
The time saved in the long run, however, is well worth the investment.
There are also some free tools available that are ideal for individuals who are just getting started.
My two most important marketing suggestions for small company owners are to use the free trials to evaluate whether the technology is suited for you before making a larger commitment.
Also, learn how to use the resources you've just subscribed to by watching the training videos or webinars.
Small business owners that pay for automation technologies but don't utilize them because they don't know how are a common occurrence.
Avoid making this error by investing time in self-education.
3. Put together marketing systems
One of the most significant things you can do to save time when it comes to marketing your small business is to create marketing processes.
You can create systems for any repetitive marketing task or process in your company.
They're also referred to as marketing workflows.
Essentially, it entails writing down the steps you take each time you complete a marketing task.
It's incredibly convenient to be able to go to one site and discover all of my procedure stages immediately.
Anything you perform in your business more than once may be systematized, and the time savings can be enormous!
4. Make your content development process more structured.
Do you ever have trouble coming up with blog post ideas?
Well, planning your content development process will help you overcome that obstacle.
For example, a blog content structure can entail defining 5–8 categories for your blog that are connected to your primary area of expertise.
My blog, for example, is on small company marketing, including sections on email marketing, website marketing, and content marketing.
The next step is to limit yourself to subjects that fall into each of those categories.
You've made it easy by restricting yourself to only a few topics, rather than feeling overwhelmed by all the blog post ideas you might write about.
Additionally, by using this framework, you will be able to create keyword clusters around phrases that are relevant to your niche.
These keyword clusters are beneficial to SEO and will improve your Google ranking.
5. To qualify leads, use a sales script or procedure.
Once you've explored and figured out the best technique to convert inquiries to purchases, you'll likely establish a sales process over time.
It will save you time in the long run by assisting you in increasing your inquiry to sale conversion rate.
Also, because you won't need as many leads to turn over the same amount of revenue, you won't have to spend as much time (or money) marketing your small business.
It will also assist you in better qualifying leads and identifying the finest prospects for your company.
Following up on sales leads that will never result in a sale can waste a lot of time.
However, if you have a clear grasp of your target client and a sound sales script, you may avoid wasting time.
6. Create a welcome email sequence.
Manually following up on leads and nurturing sales prospects used to be a time-consuming task.
Email autoresponders, on the other hand, have altered everything.
Setting up an email welcome sequence for new clients who join your email list is one of my must-do marketing suggestions for small company owners.
You may be attracting potential clients using a lead magnet PDF or another type of downloadable gratis content.
When a potential client opts in for this sort of information, it means they have an issue or a pain point that needs to be addressed.
They are also a warm or hot lead for your company at this point.
Rather of having to manually follow up with and qualify each of these leads, an automated email welcome sequence can do it for you, saving you time.
7. Make long-form information more useful by repurposing it.
Writing a blog or creating a podcast or video might take a long time.
When you develop this sort of long-form content, however, there are several methods to reuse it and expand its reach.
Taking a piece of long-form material and repurposing it by chopping it down into smaller bits is one of the easiest and most efficient methods to create a lot of social media content.
Take, for example, this blog post I'm writing right now.
I could make ten social media posts out of each of the ten time-saving marketing strategies for small company owners in this piece.
Each article could be a graphic with a marketing advice and a caption with the phrases I've put beneath each suggestion.
It saves me a lot of time since I don't have to write new content because I'm repurposing what I've already written.
8. Make a financial investment in paid advertising.
You have two options with content marketing: you can spend every free time publishing naturally and trying to reach your ideal clients, or you can spend every spare moment creating content and expecting to reach your ideal clients.
Alternatively, you may save time by investing in sponsored advertising that you know will reach your target audience.
My marketing advice to small company owners thinking about investing in advertisements is to first educate yourself on the platform you're utilizing and how their advertising works.
Second, make use of retargeting techniques on social media and the internet.
Retargeting is embedding a tracking pixel or tag on your website to collect IP address information from visitors.
After that, you may run advertising on social media or through Google to target people who have already visited your website.
9. Create stuff in batches
Batch creation is a well-known method for reducing operating time.
It entails doing things in batches to eliminate inefficiencies and speed up the process.
If you're creating small company suggestions to promote on social media, for example, sitting down and coming up with ten ideas at once will be lot faster than studying and recognizing them one by one.
You might also use a graphical template for the recommendations.
Cutting and pasting the suggestions into this template in one sitting can save you a lot of time. Rather of needing to locate and launch the application and make the graphics one at a time, you can do it all at once.
Another advantage of batch-creating material is that you improve your skills by doing it over and over. It's the same as if you were practicing something.
As a result, by practicing your marketing efforts, you will get better and faster at them.
10. Create a marketing plan.
When you're initially starting out in your business, you might attempt a variety of marketing strategies to see which one works best for you.
It might be discouraging to invest all of your effort into a marketing strategy only to have it create a few, if any, leads for your company.
However, by creating a marketing plan, you will be able to save time when determining which marketing activities to pursue.
A marketing plan will be utilized to determine your target market, design your unique value proposition and service bundles, and determine how you will deliver your message to your ideal clientele.
You will save time if you have a marketing plan since you will not waste time selling to those who do not suit your target market profile.
Additionally, your messaging will be far more strategic the first time around and will resonate with your audience lot better.
Finally, if you have a great marketing communications plan that is based on your strategy, you won't waste time and money advertising your company on platforms that aren't right for it.
Are you short on time and seeking for a more efficient approach to advertise your company? What you require is a marketing strategy and plan that is tailored to your company's needs.
If you're not sure where to begin, I can assist you. I'll reveal the marketing methods, structure, and procedures you'll need to promote and develop your company successfully.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671