How To Creating a Winning Elevator Pitch

Updated: Jan 12, 2021



So what’s an elevator pitch? I’m sure you’ve heard the term used many times. Perhaps you’ve even had to give one at a networking event or function. The name – elevator pitch – came from the idea that it should take the time span of an elevator ride to deliver your summary. To summarize it, an elevator pitch is a 30-second memorable description of who you are and what you do.


Having the right elevator pitch can stop strangers in their tracks and convince them that you’re someone to whom they should listen to.


Here are 9 steps to creating your winning pitch and score a potential follow-up.


1. Headline


Always start with an introduction, followed by a quick statement that outlines you or your business and what you do.


2. Audience


Not all your audiences will be the same or interested in your details. If possible, find out a little more about the person you’re pitching to and adjust the details of your pitch from there.


3. Branding


You, your business, and your product/services a