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How Long Should a Blog Post Be in 2023? 3 Rules to Live By

As the digital landscape evolves, the question of ideal blog post length continues to be a topic of debate among content creators. In 2023, finding the optimal length for your blog posts is crucial for engaging readers, improving SEO, and driving organic traffic. In this blog, we'll explore three rules to live by when determining how long your blog post should be in 2023. By following these rules, you can strike the perfect balance between providing valuable content and maintaining reader engagement.

1. Rule of Quality over Quantity:

In the past, longer blog posts were often considered better for SEO and perceived as more valuable by readers. However, in 2023, quality takes precedence over quantity. While long-form articles still have their place, it's more important to focus on delivering high-quality content that meets the needs of your audience. Your blog post should provide valuable information, answer readers' questions, and offer actionable insights. Make every word count and avoid unnecessary fluff.

2. Rule of Relevance and Depth:

The length of your blog post should align with the depth and complexity of the topic you're covering. Some subjects may require a more in-depth analysis, while others may be effectively communicated in a shorter format. Prioritize relevance and provide comprehensive coverage of the topic at hand. Conduct thorough research, include supporting evidence or data, and provide actionable takeaways for your readers. Strike a balance between providing sufficient information and maintaining reader engagement.

3. Rule of User Experience:

In an era where attention spans are shorter, user experience plays a critical role in determining blog post length. Consider how your readers consume content and adapt accordingly. While long-form articles may be appropriate for certain topics or audiences, shorter and more concise blog posts may be more effective for others. Consider the preferences of your target audience, analyze user engagement metrics, and experiment with different lengths to find what resonates best with your readers.


Determining the ideal length for a blog post in 2023 requires a balanced approach. Rather than focusing solely on word count, prioritize quality, relevance, and user experience. Craft content that delivers value, provides depth when necessary, and respects your readers' time. Keep in mind that there is no one-size-fits-all answer to how long a blog post should be. Experiment with different lengths, analyze reader engagement, and adapt your content strategy accordingly. By following the three rules of quality over quantity, relevance and depth, and user experience, you can create blog posts that captivate your audience, boost SEO, and drive meaningful results in 2023.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: (732) 897-5769

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