There are over 300 million Instagram Stories created daily – but how do you make your story stand out? To freshen up your content, try an Instagram Takeover. Basically, you invite another person (or brand) to temporarily trade places with you and “Takeover” each other’s IG account – think of it as having a guest host. Try adding video, Instagram Live updates, facial filters, polls, and emojis to make the story even more fun and gets viewers involved.
In one of his blog posts, Gary Vaynerchuk, CEO of VaynerMedia and VaynerX, said, “[Instagram Takeovers] are an easy and fun backdoor approach to accessing new demographics…[by] siphoning off of an audience that another account has already built.” According to Instagram, about half of all IGers follow at least one business, however, people follow personal accounts more than they follow brands. So how can you increase your account’s engagement through an Instagram Takeover?
Before asking someone to take over your IG, ask yourself the following questions:
Does this person or brand align with my brand, message, mission, and values?
Do I like how they represent themselves, their style and tone?
Will they bring added value to my viewers?
Are they as good on Instagram as other platforms?
Accounts with 10,000 – 50,000 followers have the highest-quality engagement. Some brands work better on different platforms than others, and you want to be sure you have a good fit for your Instagram Takeover.
Ok, so now you found the perfect guest host for your IG Takeover. To make your takeover a success, don’t forget the following:
Your brand must have a clear idea