Creating a Facebook Group: Why You Should & How To

Chances are if you’re reading this, you belong to a Facebook group. It could be a group for business owners, women’s causes, or French bulldog owners… hey, no judge! But by now you should realize how valuable groups are. Many companies have taken advantage of groups – where they can connect their users and create a space where people can share a common interest.

So what’s the difference between a Facebook Page and Facebook Group?

A Facebook Group is a space on social media where people can connect with others to talk about similar interests and topics. It’s a great place to discuss different services or products.

A Facebook Page is a great place to promote your business, art, organization or non-profit. When someone likes your page or follows, they can start seeing updates and notifications in their news feed.

Should you create a Facebook group for your business?

Ask yourself if you want to connect with your customers – like really connect. A Facebook group is a great way to facilitate a sense of community around your brand – to showcase and become a thought leader in your industry.

When is it not such a great idea?

If you want to raise awareness about your services or products – or to use it for announcements from your business.