Clubhouse: Is It Worth All The Hype?

Until a few months ago, you may not have even heard of the new social app, Clubhouse. It started to gain popularity among company leaders, influencers and celebrities, where they could have unfiltered group audio chats about any sort of topic you could think of.

As an invite-only platform, chances are you’re on a waiting list waiting for a friend to approve your membership and let you join in on the fun. You’re probably curious to learn more about all the hype and sudden obsession over the app.

Here’s a rundown on what you need to know about Clubhouse.

What is it?

Clubhouse is an invite-only social media app that allows its members/users to start a “Room” or join one in progress. These audio chat-rooms can be with friends, followers, or the general public. To join the app, you must receive an invitation from a Clubhouse member and have an iPhone.

Co-founders Paul Davison and Rohan Seth both said, “Our goal was to build a social experience that felt more human – where instead of posting, you could gather with other people and talk. …deepened friendships, met new people, and learned.”

Why Am I Just Hearing About Clubhouse?

Clubhouse launched in March 2020 and was initially targeted to high-profile individuals. Recently though, Clubhouse began allowing a larger pool of users – invite only of course. Then those users can invite or accept other users. Soon, the user base went up to over 600,000 users by December 2020.