Updated: Jan 12, 2021
Are you a service-based business owner? How confident are you in your pricing and services when a potential client inquiries about your business? Introducing the “Services & Pricing Guide” (and why every service industry should have one.) Think of it as a handy brochure that you can use to make a stunning first impression.
Having your own Guide can achieve a few things: better discovery calls, better confidence, and better first impressions.
Your Guide will allow you to focus on the majority of your discovery calls by paying attention to their needs and goals. Since it may be hard to talk about how wonderful you and your business are, this Guide can do all the talking. You can showcase your work, problem and outcome stories, and add client testimonials along with it. By having this Guide created and ready to go, all you’ll have to do is email immediately after your discovery call. Your potential client will know exactly what to expect and feel more confident moving forward.
Here are some tips on what to include on your Services and Pricing Guide.
Introduction & Your Story
This is the part where you introduce yourself. Tell your story, values, and mission. Add credentials and anything else that may be important to your potential client.
You may offer a lot of different services, but focus on your bread and butter that would benefit your potential client.