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8 Useful Tips on Going Viral on TikTok: 2023 Top Brands Explain

TikTok has taken the social media world by storm, becoming a platform that allows users to create and share short-form videos with a global audience. Going viral on TikTok can catapult individuals and brands into the spotlight, creating immense opportunities for exposure and growth. In this blog, we will explore eight useful tips on going viral on TikTok, as explained by top brands in 2023. These tips will help you maximize your chances of creating viral content and capturing the attention of millions.

1. Understand Your Audience

To create content that resonates with TikTok users, it is crucial to understand your target audience. Research their interests, preferences, and trending topics. Analyze popular TikTok accounts in your niche to gain insights into what works and what doesn't. Tailor your content to meet the expectations of your audience, ensuring it is engaging, relevant, and relatable.

2. Embrace Trends and Challenges

TikTok thrives on trends and challenges. Staying up to date with the latest viral challenges and trends and participating in them can significantly increase your chances of going viral. Top brands in 2023 advise leveraging these trends creatively and putting your unique spin on them to stand out from the crowd.

3. Create Eye-Catching Thumbnails

With countless videos vying for attention on TikTok, having an attention-grabbing thumbnail is essential. Choose an intriguing image or a captivating scene from your video to entice users to click on it. Make sure the thumbnail accurately represents the content within to avoid misleading viewers.

4. Optimize Video Descriptions

Writing compelling and concise video descriptions can greatly enhance your TikTok content's discoverability. Use relevant keywords, hashtags, and trending phrases in your descriptions to increase the chances of your video appearing in search results. Incorporate a call-to-action (CTA) to encourage viewers to like, comment, and share your content.

5. Collaborate with Influencers

Partnering with influencers who have a large and engaged following on TikTok can give your content a significant boost. Identify influencers whose style aligns with your brand and collaborate with them on videos or campaigns. This collaboration can introduce your brand to a wider audience and increase your chances of going viral.

6. Engage with the TikTok Community

Building an active presence on TikTok involves more than just posting videos. Engage with your audience by responding to comments, liking and sharing relevant content, and participating in challenges. Building genuine connections and fostering a sense of community can increase the likelihood of your content going viral as users share and recommend your videos.

7. Experiment with Different Video Formats

TikTok offers a plethora of creative video formats, such as duets, stitches, and transitions. Top brands in 2023 recommend experimenting with these formats to add variety and intrigue to your content. Be innovative and think outside the box to captivate viewers and encourage them to share your videos.

8. Leverage Cross-Promotion

Promote your TikTok content across other social media platforms to increase its visibility. Share your videos on Instagram, Facebook, Twitter, and YouTube to reach a broader audience. Encourage your followers on these platforms to follow you on TikTok, creating a cross-platform presence that amplifies your chances of going viral.

Going viral on TikTok requires a combination of creativity, understanding your audience, and staying on top of trends. By implementing these eight tips shared by top brands in 2023, you can increase your chances of creating viral content and maximizing your brand's reach on TikTok. Remember, going viral is not guaranteed, but by consistently producing high-quality, engaging content, you'll be on the right path towards capturing the attention of millions.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: (732) 897-5769

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