With TikTok's rising popularity, many people are flocking to their app stores to download the trending app to discover what all the fuss is about – and, for marketers, if they can use it to promote their businesses.
Is your company still on the fence about joining TikTok's ever-expanding community? In the United States, TikTok has almost one million monthly active users. According to Statista, the typical user spends 858 minutes each month using the app, or 46 minutes per day. As a result, it's a fantastic channel to use in order to reach out to present and future clients in a new and interesting way.
TikTok developed TikTok for Business with the goal of providing marketers with additional tools to enhance engagement, among other things. Now is the ideal moment to use TikTok as a marketing tool to increase leads, sales, and conversions, thanks to the buzz around this newer platform and the resources available for your brand. Continue reading to discover our best recommendations for tackling TikTok in the new year, compiled by our staff.
1. Produce Engaging Content.
One of the advantages of TikTok is that you don't need a professional camera or editing software to create high-quality films; all you need is your smartphone. You must, however, be able to come up with new material and exciting, amusing ideas. Many businesses won't be able to afford this sort of material, and in other cases, it won't even be acceptable for your product or brand.
You must align all of your marketing channels with your company's goals and brand strategy. Furthermore, because TikTok is such a casual site, being excessively professional or salesy can put off your followers. So, even if you show yourself or your company in a professional light, you'll want to establish a light-hearted environment.
2. Use the Appropriate Hashtags.
You'll need to think about TikTok SEO if you want people to find your TikTok content. Simply said, TikTok SEO optimizes your content so that users who use the platform's search tool may find it. The simplest way to achieve this is to use relevant hashtags whenever you post a video.
Search TikTok for relevant, broad phrases if you're not sure what hashtags to use. TikTok will then suggest a few hashtags that are connected to what you wrote. Starting with research and constructing your approach from there, using hashtags on TikTok is quite similar to using hashtags on Instagram.
3. Observe the currents.
One of the most important things to consider when figuring out how to go viral on TikTok and Instagram is capitalizing on trends and participating to the conversation. Keep an eye on what's hot in the "For You" and "Discovery" sections to customize material to fit your own marketing language. Make it a habit to watch the first ten videos on each site, keeping an eye out for hashtags, special effects, and transitions to ensure consistency.
One of the most popular TikTok trends is moving or dancing to famous tunes. Popular sounds on TikTok, like hot hashtags, are always changing, and your firm has the potential to capitalize on a trending sound early and become viral. It's worthwhile to maintain an ear to the ground.
4. TikTok Ads to Run
TikTok is one of the most intriguing new advertising platforms since it has the reach of other platforms like Instagram yet is still relatively unknown to advertisers. As a result, it may be more cost-effective to generate impressions and clicks.
Advertisers may run in-feed advertisements, sponsored hashtag challenges, and banner ads from the app's homepage. In addition to age, area, and demographics, advertisers may target people who have watched similar material to theirs. Advertisers may construct self-serve ad campaigns using TikTok for Business. In fact, TikTok is expected to produce $1 billion in revenue by 2020. This is expected to expand in 2022, which implies more potential for firms who run advertisements on their platform.
5. Influencer marketing is a great way to get your name out there.
Influencer marketing has been around for a long time. If you're not aware with the notion, you contact a digital influencer with a significant following and pay them to promote your products. This type of marketing is extremely effective since it looks to be a recommendation from a friend rather than an advertising. It earns the viewer's confidence and increases their likelihood of purchasing.
With TikTok influencer marketing, this is taken to a whole new level. While Instagram marketing is still effective, the platform has been inundated by firms looking to cash in. As a result, an increasing number of Instagram users are ignoring sponsored photos as if they were any other type of marketing. TikTok has a considerable lead over Instagram's 3.86 percent and YouTube's 1.63 percent engagement rates, with research revealing an engagement rate of over 18 percent with influencers on the site. For firms, this means a larger return on investment.
We hope that these pointers are useful to you and that they provide direction for adding TikTok into your marketing plan in 2022. We deal with a diverse set of customers at Envision, and we recognize that every company has its unique set of challenges and objectives when it comes to marketing strategy. If you want to develop your business in the new year by improving leads, sales, conversions, and brand recognition, contact our team of professionals immediately!
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671