With TikTok's rising popularity, many people are flocking to their app stores to download the trending app to discover what all the fuss is about – and, for marketers, if they can use it to promote their businesses.
Is your company still on the fence about joining TikTok's ever-expanding community? In the United States, TikTok has almost one million monthly active users. According to Statista, the typical user spends 858 minutes each month using the app, or 46 minutes per day. As a result, it's a fantastic channel to use in order to reach out to present and future clients in a new and interesting way.
TikTok developed TikTok for Business with the goal of providing marketers with additional tools to enhance engagement, among other things. Now is the ideal moment to use TikTok as a marketing tool to increase leads, sales, and conversions, thanks to the buzz around this newer platform and the resources available for your brand. Continue reading to discover our best recommendations for tackling TikTok in the new year, compiled by our staff.
1. Produce Engaging Content.
One of the advantages of TikTok is that you don't need a professional camera or editing software to create high-quality films; all you need is your smartphone. You must, however, be able to come up with new material and exciting, amusing ideas. Many businesses won't be able to afford this sort of material, and in other cases, it won't even be acceptable for your product or brand.
You must align all of your marketing channels with your company's goals and brand strategy. Furthermore, because TikTok is such a casual site, being excessively professional or salesy can put off your followers. So, even if you show yourself or your company in a professional light, you'll want to establish a light-hearted environment.
2. Use the Appropriate Hashtags.
You'll need to think about TikTok SEO if you want people to find your TikTok content. Simply said, TikTok SEO optimizes your content so that users who use the platform's search tool may find it. The simplest way to achieve this is to use relevant hashtags whenever you post a video.