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Online Marketing Strategies for Small Biz Owners

In today’s age, it’s nearly impossible to avoid having an online presence. So much of what we do is done through the Internet, whether it’s shopping for groceries, planning our weekday, applying for jobs—heck, you can even get therapy sessions through a virtual counselor instead of walking into a brick and mortar office!

Needless to say, the Internet of things is vital for small business owners, in particular, as it can raise brand awareness and increase sales. At the end of the day, your customers and potential customers may not take you seriously unless you have a strong and sturdy website and digital footprint, which is why marketing through the Internet is not only a game-changer—but 100% necessary.

Let’s take a look at some of the ways in which you can utilize online marketing for small business growth.

Content Marketing

Creating valuable content is important to drive sales, increase downloads, enhance conversions, as well as boost brand awareness. Luckily, there are many different mediums from which to choose when it comes to creating top notch content, such as blog articles or videos on YouTube. Content shouldn’t be meaningless, either—ideally, you are providing something well-written and produced that contributes to your company’s high reputation.


Search engine optimization is an important tool that allows your company or business to appear prominently in search results. In other words, if people are looking through Google for your business or what you have to offer as a company, it’s imperative you appear at the top. SEO requires knowledge of important keywords, as well as a good copywriter that can structure them artfully into text.

Social Media Marketing

It’s hard to avoid the world of Twitter, Facebook and Instagram, isn’t it? These platforms aren’t only for celebrities, either; many people look to social media to learn more about a company or brand. Direct messaging through these platforms is also important to boost sales, as it’s a valuable trend.

Overall, you want to implement the best online marketing practices that give way to the best results.


Salty Red Dog Marketing, LLC is a marketing agency in Darien & Westport, CT. We service businesses with marketing strategies, social media and consultations.

Contact: Phone: (203) 429-9671

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