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How to Create Facebook Ads That Move People to Action

Most people make up their minds about whether or not they will click on your ad from your image and your call-to-action title text in blue at the top. Many would agree that the combination of an enticing picture with this text actually determines whether or not they will pursue your product or company. Sure, some may go on to read your text description, but in the fast-paced “scrolling” culture of social media, the title text needs to work in harmony with that image to get a potential customer to act.

Let’s delve into what makes a powerful call-to-action so that you can make the best choice in terms of wording to attain optimal results!

  1. Keep your title text to the point. No one likes anyone who rambles, right? Well, the same also applies when creating compelling Facebook ads. Ideally, you want to aim for a phrase or sentence that people understand at a glance.

  2. Focus on a benefit, not a product. While the urge to promote your product in your title text may be great, it’s always best to focus on the benefit of your product to consumers. Again, you want to aim for the pain point or remedy, which ultimately catches people’s interest.

  3. Don’t be afraid to ask a question. Asking a rhetorical question is powerful, especially when trying to hook future customers. Beginning with a question is a highly effective psychological technique when promoting a product. Ultimately, questions pull people in, but they also play to how our minds work when we have a problem. We don’t say in our heads, “I need to double my sales for next year.” Instead, we ask, “How can I double my sales for next year?”

  4. Offer something for free. Most people’s interest in paying for something is very low, so when you are able to offer them something of value free-of-charge, you pique their interest in a profound way. After all, some of the best things in life are free, right?

Creating an effective call-to-action will enhance your Facebook ad experience beyond belief. Incorporate these tips into your brainstorming practice so you can get potential customers to do what you want them to do the most—act.


Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.


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