11 Website and Marketing Strategies for Online Stores That Will Be Popular in 2022

Since the beginning of the pandemic, 25% of brick-and-mortar businesses have built e-commerce sites, and by 2040, it is expected that 95% of all sales will be made via e-commerce.

In conclusion? Since e-commerce isn't going away any time soon, it's crucial for companies to keep up with the latest developments in this field if they want to succeed. So, what do modern fashions entail? Keep reading to get the scoop on this year's most popular e-commerce website features and marketing strategies.

Future of online shopping in 2022

In light of the data on online shopping shown above, it's clear that companies with an eye on expanding their customer base in this way should give careful consideration to building a solid e-commerce platform. In 2022, firms will have found success with certain techniques and features for their e-commerce websites.

1. Get it now. Pay later

According to Adobe's Digital Economy Index for 2021 (March 2021), the availability of "buy now, pay later" (BNPL) alternati