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10 Marketing Strategies That Actually Work

Updated: Apr 13, 2022

By picking the correct tactics, you may avoid the pitfalls of small company marketing and accomplish long-term goals.

If you operate a small business, you know how difficult marketing can be. It appears like everyone is vying for attention, and it's difficult to stand apart. But don't worry: we've compiled a list of 10 effective small company marketing methods.

1. Understand who you're trying to reach.

It's critical to target the correct demographic when it comes to marketing your small business. You'll be able to reach more individuals who are likely to be interested in what you have to offer if you establish a plan that focuses on your ideal customer. So, what's the best way to go about it? Here are some pointers on how to successfully target your audience:

  • Understand who your target market is.

  • Define your market.

  • Examine the competition.

  • Buyer personas should be created.

  • Make use of demographic information.

  • Segment your target market.

  • Make your message unique.

  • Don't overlook the importance of offline marketing.

2. Use cold email marketing to your advantage.

Cold emailing is one of the most successful tactics for small company marketing. It's an excellent technique to engage with potential clients who are unfamiliar with your company. Here are some pointers on how to use cold email to promote your small business:

  • Begin by compiling a list of possible clients.

  • Find out who the decision-makers are at the company you wish to target.

  • Create a tailored email that introduces your company and explains why you believe your goods or services are a suitable fit for them.

  • Send the email and, if required, follow up with phone calls.

  • Keep track of your progress and make any necessary adjustments to your approach.

3. Begin by compiling a list of possible clients.

When it comes to marketing your company, there are a variety of options available to you. However, not all of these tactics will be beneficial to your company. You'll need to conduct some research and test a few various marketing strategies to determine the optimal marketing plan for your small business.

Social media advertising is one of the most widely used internet marketing strategies. This entails promoting your company on social media sites such as Facebook, Twitter, and LinkedIn. You may either develop advertising that target certain demographics or just share information about your company on social media.

Search engine optimization is another common internet marketing tactic (SEO). This entails improving the visibility of your website on search engine results pages. There are several SEO tactics to pick from, and it's critical to select the best ones for your company.

If you're on a tight budget, internet marketing tools like Google AdWords or Facebook Ads may be a good option. These technologies enable you to target particular audiences with your adverts, perhaps saving you money on advertising.

4. Enlist the help of influencers to raise awareness.

You can't afford to ignore the impact of influencers when it comes to promoting your small business. Influencers are those who have a huge internet following and can impact their followers' ideas. In other words, if an influencer endorses your product or service, it's probable that their followers will notice.

Working with influencers to raise visibility for your small business may be done in a variety of ways. One alternative is to personally contact them and request that they advertise your product or service. Another alternative is to work with an influencer marketing agency to find influencers that are a good fit for your company.

5. Develop relationships with local companies.

Connecting with local companies is one of the most effective strategies to advertise your small business. You may exchange resources and promote each other to your consumers when you join with other businesses in your neighborhood. You may also work together on marketing and event planning.

Start by networking with other local business owners to connect with local companies. Join online forums and groups that focus on local business collaboration and attend business events. You might also approach local companies and propose to work together.

7. Provide discounts and incentives

This might be in the form of a discount on your products or services, or even a complimentary item with purchase. You may also provide client loyalty programs that reward them for their continuous patronage. Make sure that any incentive or discount you pick is something that your clients will appreciate.

8. Create a mailing list

It's not difficult to build an email list. It doesn't take long or need any unique abilities, and once completed, it will save you a significant amount of time in the future. Here are some ways for getting people to sign up for your first newsletter:

  • For joining your mailing list, provide something worthwhile (and generally free), such as a white paper, eBook, free webinar, or coupon code.

  • Request that individuals who fill out particular forms on your website opt-in to get email updates from you.

  • Use social media to express your excitement about the introduction of your new products/services and to share where people can sign up for them by posting links to the sign-up form.

  • On all of your website pages and blog articles, include a sign-up form.

9. Make a search engine optimization investment (SEO)

The practice of improving your website for Google and other search engines is known as search engine optimization (SEO). You may increase your website's rating in search results and get more visitors by investing in SEO.

10. Write a blog on the newest trends and happenings in your industry.

Blogging is an excellent method to keep in touch with consumers and provide information about your company. Potential clients can learn more about you and what you provide if you write about the newest trends, news items, and events in your company field. This might assist you in attracting new clients and establishing confidence with existing ones.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671

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